Deputy Director of Custom Events

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor's Degree or higher in Marketing, Events, or a related field
Minimum of 5-7 years of experience in Event Production, Event Management, and Delegate Acquisition with a strong background in B2B events
Proven track record in managing and developing high-performing teams, preferably in a fast-paced events environment
Experience developing end-to-end event strategy, managing client projects, and driving expectations with an emphasis on event performance
Strong analytical and data-driven mindset, with the ability to interpret performance data and drive actionable insights
Excellent communication skills and the ability to represent ISMG professionally to internal and external stakeholders
Benefits
Compensation: $+0,000 - $110,000 base salary + performance bonus tied to team/ department goal attainment
Exact salary based on experience level and location
Responsibilities
In this role, you will lead a growing team of Event Managers and Delegate Acquisition Managers in support of our rapidly expanding custom events portfolio
In this role, will be responsible for shaping our custom event strategies, motivating and guiding the team, and working closely with cross-functional teams to refine and elevate our approach to producing, coordinating and promoting successful custom events for our clients
This is a unique opportunity to shape the future of ISMG’s Custom Event division and drive successful outcomes for a variety of enterprise cybersecurity and information technology organizations
The noteworthy Deputy Director of Custom Events should reinforce excellent client relations, amplify brand visibility, and effectively lead the team in delivering on event objectives and bringing ISMG’s mission to life for enterprises around the world
Lead, mentor, and develop a growing Custom Event team of direct and indirect reports, setting and monitoring individual and team KPIs and goals on a daily, monthly, and quarterly basis
Establish best practices and develop team skills for event strategy, production, promotion, and delegate acquisition
Provide daily oversight, conduct weekly check-ins, and regularly review performance, to provide constructive feedback and create growth opportunities within the team
Develop strategic plans and manage successful execution of a variety of global ISMG custom events from start to finish according to client requirements, target audiences, and objectives with focus on driving impact, audience growth, and engagement
Collaborate with marketing to execute a playbook of various promotional channels including email marketing, social media, paid advertising campaigns, digital video, partnerships, etc
to increase event reach and participation
Maintain consistent communication as the main point of contact for clients throughout the event lifecycle, ensuring expectations are met
Driving attendee recruitment and audience development efforts, providing hands-on support to the team as needed, in order to satisfy client registration and attendance goals
Oversee the team’s efforts around planning, coordinating, and producing custom events and recruiting qualified attendees
Guide the team in executing multi-channel outreach strategies, including email, social media, direct calls, and LinkedIn, to effectively reach and engage with attendance prospects and secure registrations
Ensure ongoing relationship-building and follow-up communication with confirmed attendees to manage attrition and enhance engagement
Performance Analysis and Reporting:
Track and analyze team performance metrics and event results, identifying areas for improvement and making data-driven decisions to optimize efforts
Prepare regular reports and presentations on event results, trends, and ROI for executive leadership
Stay informed on industry trends, emerging tools, and competitor practices within the event industry to keep ISMG’s event strategies competitive and effective
Job description
About Us

is a global intelligence firm and premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, and operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.

Each ISMG event is carefully curated to provide high-impact education and engagement for professionals within the cybersecurity industry, providing attendees with informed perspectives and actionable solutions for their pressing security challenges.

For security leaders looking to create more unique and exclusive experiences, our dynamic team of event professionals are able to produce Custom Events that are precisely tailored for their specific business needs. ISMG’s custom events are relevant for all leading industries and span every corner of the world, providing interactive and engaging environments for excellent networking opportunities and the chance to educate and be educated on current industry trends and insights.

The Opportunity

ISMG’s Global Events Division is seeking an experienced and dynamic leader to join us as Deputy Director of Custom Events! In this role, you will lead a growing team of Event Managers and Delegate Acquisition Managers in support of our rapidly expanding custom events portfolio.

In this role, will be responsible for shaping our custom event strategies, motivating and guiding the team, and working closely with cross-functional teams to refine and elevate our approach to producing, coordinating and promoting successful custom events for our clients. This is a unique opportunity to shape the future of ISMG’s Custom Event division and drive successful outcomes for a variety of enterprise cybersecurity and information technology organizations.

The noteworthy Deputy Director of Custom Events should reinforce excellent client relations, amplify brand visibility, and effectively lead the team in delivering on event objectives and bringing ISMG’s mission to life for enterprises around the world. If you are strategic, data-driven, and passionate about mentoring talent in the events space, we want to hear from you!

Responsibilities

Leadership and Team Management:
• Lead, mentor, and develop a growing Custom Event team of direct and indirect reports, setting and monitoring individual and team KPIs and goals on a daily, monthly, and quarterly basis.
• Establish best practices and develop team skills for event strategy, production, promotion, and delegate acquisition.
• Provide daily oversight, conduct weekly check-ins, and regularly review performance, to provide constructive feedback and create growth opportunities within the team.

Strategy Development and Execution:
• Develop strategic plans and manage successful execution of a variety of global ISMG custom events from start to finish according to client requirements, target audiences, and objectives with focus on driving impact, audience growth, and engagement.
• Collaborate with marketing to execute a playbook of various promotional channels including email marketing, social media, paid advertising campaigns, digital video, partnerships, etc. to increase event reach and participation.
• Maintain consistent communication as the main point of contact for clients throughout the event lifecycle, ensuring expectations are met.
• Driving attendee recruitment and audience development efforts, providing hands-on support to the team as needed, in order to satisfy client registration and attendance goals.

Event Management and Audience Recruitment:
• Oversee the team’s efforts around planning, coordinating, and producing custom events and recruiting qualified attendees.
• Guide the team in executing multi-channel outreach strategies, including email, social media, direct calls, and LinkedIn, to effectively reach and engage with attendance prospects and secure registrations.
• Ensure ongoing relationship-building and follow-up communication with confirmed attendees to manage attrition and enhance engagement.

Performance Analysis and Reporting:
• Track and analyze team performance metrics and event results, identifying areas for improvement and making data-driven decisions to optimize efforts.
• Prepare regular reports and presentations on event results, trends, and ROI for executive leadership.
• Stay informed on industry trends, emerging tools, and competitor practices within the event industry to keep ISMG’s event strategies competitive and effective.

Requirements
• Bachelor's Degree or higher in Marketing, Events, or a related field.
• Minimum of 5-7 years of experience in Event Production, Event Management, and Delegate Acquisition with a strong background in B2B events.
• Proven track record in managing and developing high-performing teams, preferably in a fast-paced events environment.
• Experience developing end-to-end event strategy, managing client projects, and driving expectations with an emphasis on event performance.
• Strong analytical and data-driven mindset, with the ability to interpret performance data and drive actionable insights.
• Excellent communication skills and the ability to represent ISMG professionally to internal and external stakeholders.
• Knowledge of the cybersecurity/IT industry is strongly preferred.

Details:
• Location: on-site at our Princeton, NJ HQ or Manhattan, NYC office.
• Compensation: $+0,000 - $110,000 base salary + performance bonus tied to team/ department goal attainment.
• Exact salary based on experience level and location.

Apply now! Visit to learn more!