Deputy Manager - Marketing - Google Ads

Role & responsibilities

• Develop and execute comprehensive media strategies to drive brand awareness and lead generation via. top digital and mainstream media channels.

• Conduct market research and stay updated with the industry trends to identify target audience demographics, media consumption habits, and emerging media platforms.

• Oversee media planning and buying activities, ensuring optimal utilization of budgets and resources to achieve marketing objectives.

• Collaborate with all internal stakeholders, including marketing, advertising, and creative teams, to align media strategies with overall marketing campaigns and brand messaging.

• Evaluate and negotiate media partnerships, contracts, and rates to maximize cost efficiency and reach target audience segments effectively.

• Develop and maintain relationships with media vendors, agencies, and industry professionals to stay abreast of the latest media opportunities and negotiate advantageous partnerships.

• On Facebook Ads, Monitor and analyse media campaign performance metrics, such as impressions, reach, click-through rates, and conversions, CPR and provide insights and recommendations for optimization.

• Stay up-to-date with digital media trends, innovations, and best practices, and proactively explore opportunities for incorporating new and emerging media channels into the overall media mix.

• Responsible for managing media budgets, track expenditures, and provide regular reports on media campaign performance and ROI to senior management.

Requirement :

• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)

• Excellent Communication/presentation/client management skills

• Microsoft Excel Reporting Skills

Experience :

• Minimum 3 years of digital marketing experience.

• Experience with campaign creation and management on all ad serving technologies, including Google Ads, Facebook Ads and other media Channels.

External Skills And Expertise

Requirement :

• Bachelor’s /Master’s Degree (Marketing, Advertising, Mass Communication or related fields)

• Excellent Communication/presentation/client management skills

• Microsoft Excel Reporting Skills