Digital Advertising Specialist (Google Ads & Meta Ads)

Job Summary Empire Grand Pvt. Ltd. is seeking a results-driven Digital Advertising Specialist to manage and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have hands-on experience in campaign strategy, setup, budget handling, ad creatives, A/B testing, performance analytics, and ROI optimization. Experience Real-Estate Industry for 2-3 years of experience Key Responsibilities Plan, execute, and optimize paid advertising campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword research, audience segmentation, and competitor analysis. Write compelling ad copies and collaborate with the creative team for visuals and videos. Monitor daily campaign performance metrics such as CPC, CTR, CPA, ROAS, and conversion rates. Perform A/B testing for ads, landing pages, and audience targeting to improve effectiveness. Implement retargeting and lookalike strategies to enhance reach and conversion. Generate weekly/monthly performance reports with actionable insights and recommendations. Ensure budget adherence and maximize returns within the allocated spend. Stay up to date with platform trends, policy changes, and algorithm updates. Required Skills & Qualifications Bachelor’s degree in Marketing, Digital Media, Communications, or related field. 2–3 years of proven experience in managing Google Ads and Meta Ads campaigns. Strong understanding of performance metrics, tracking tools (GA4, GTM, Facebook Pixel), and data interpretation. Experience with Google Ads Editor, Meta Business Suite, and Google Analytics. Proficiency in Excel, ad budgeting, and report creation. Excellent attention to detail, analytical thinking, and time management. Google Ads and Meta Blueprint certifications are a plus. Preferred Attributes Agency or multi-brand experience. Strong copywriting and visual sense. Ability to work collaboratively with design, product, and sales teams. Adaptability in a fast-paced, ROI-driven environment. Application Instructions To apply, email your resume to hr@empiregrand.in with the subject line: Application – Digital Advertising Specialist Kindly include a brief note highlighting your experience with Google Ads and Meta Ads. Only shortlisted candidates will be contacted. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Leave encashment Paid sick time Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person Application Deadline: 14/06/2025 Expected Start Date: 16/06/2025