Digital Analytics Implementation Specialist

As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.

We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

Digital Analytics Implementation Specialist

Join an innovative and dynamic team with an inclusive culture
Shape the future of critical business functions
Strong opportunities for growth and career development in role
Woolies X
As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths to our customers, powered by our team, technology and data. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform the way people live and shop.
With an industry leading technology team, backed by analytics, we’re resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an awesome experience for our customers - no matter whether they choose to shop in-store, or online.

What you’ll do

Ongoing digital product behavioural tracking & tagging setups for new features, functionality, landing page elements, etc. as they are developed by squads
Proactive surfacing of user experience insights and opportunities from our Web Analytics platforms back to Product Managers, UX and our CRO team to drive web/app optimisation initiatives within existing product features and journeys
Technical assessment, review and action to improve data capability and technical implementation of analytics and digital marketing tools
Earnest contribution to our web/app data strategy, and the strict governance and maintenance of data layer documentation - for Data consumers

What you’ll bring

Deep technical expertise in modern digital experience and/or digital marketing platforms: This includes Adobe Experience Cloud (Adobe Analytics), Meta, DoubleClick, and Google Marketing Platform (Google Analytics 4).
Proven implementation skills: You should have a strong track record of implementing these platforms successfully. Basic JavaScript coding experience is also required.
Data Layer Design: You must be able to design Data Layer Specifications with a focus on omni-channel consistency and standards.
Tag Management Expertise: Familiarity with Tealium's iQ is highly advantageous, though transferable skills from similar tag management products are considered.
Collaboration and Business Acumen: You should have experience working with diverse stakeholder groups and possess the business acumen to translate technical issues into business impacts.

What you’ll Experience

Work from Anywhere - A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.*
Team Discounts - Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
Parental Leave - 12 weeks paid parental leave for primary caregivers . Woolworths Group will also continue to pay superannuation for up to 12 months (subject to relevant caps) while the Team Member is on parental leave (paid or unpaid). 4 weeks paid leave for secondary caregivers
Wellness - Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’


Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.


We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au . #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.