Digital Brand Manager

Location: Mumbai (Remote) - On-site office visits 2 days per month

( Only Mumbai local candidate Apply )

Employment Type: Full-time

Salary Bracket: 5.50 to 7.00 Lakhs Per Annum (LPA)

Work Schedule: 6 days a week (Monday to Saturday)

Key Responsibilities:

Market Research and Analysis:

Conduct in-depth market research to pinpoint emerging trends, assess the competitive landscape, and identify potential revenue-generating opportunities. Analyze consumer behavior and preferences to inform branding and monetization strategies.

Creative Direction and Asset Developments: Collaborate closely with creative teams to conceptualize and create marketing materials, presentations, and assets that are tailored to support monetization initiatives. Ensure that creative outputs are in line with the brand's identity and resonate with the target audience.

Cross-Functional Collaboration:

Collaborate closely with cross-functional teams, including marketing and product development, to align brand objectives with effective monetization strategies. Foster strong relationships and partnerships with external brands, organizations, and influencers whose values align with our brand's mission and target audience. Coordinate with the sales team to gain insights into user behaviors and preferences, ensuring that branding efforts are attuned to the needs of our audience.

Data-Driven Decision-Making:

Leverage data-driven insights to continually optimize campaign performance and drive maximum revenue generation. Utilize analytical tools and metrics to track and measure the impact of branding and monetization efforts.

Alignment and Execution:

Work in tandem with sales, marketing, legal, and finance teams to ensure seamless alignment and successful execution of monetization plans. Oversee the development and execution of contractual agreements and partnerships. Collaborate with stakeholders such as video editors, graphic designers, and other creative professionals to ensure all branding materials and assets align with brand objectives.

Marketplace Product Listing: Manage and optimize product listings on various online marketplaces, ensuring that they are aligned with brand messaging and effectively drive sales. Monitor and update product descriptions, images, and pricing to enhance visibility and conversion rates on e-commerce platforms.

This Brand Manager role offers a unique opportunity to drive the growth and profitability of our brand through a combination of strategic thinking, data-driven decision-making, and creative excellence. If you are passionate about brand management and monetization strategies, we invite you to join our dynamic team and contribute to our brand's continued success.

Qualifications Required

A Bachelor's degree in Marketing, Business, Communications, or a related area is preferred, but not having a Bachelor's degree is also acceptable.

Demonstrated experience of 1 to 2 years in brand management, with a strong preference for candidates who have previously worked in agency, marketing, or related positions.

Strong understanding of branding principles, market segmentation, and consumer behaviour. Excellent communication skills, both written and verbal.

Creative thinker with the ability to translate ideas into compelling visuals and messages. Proficiency in project management and collaboration tools.

Familiarity with digital marketing, social media, and content creation