Digital Content Lead

We’re looking for an experienced Digital Content Lead to join our expert eCommerce team and help shape the future of Arco’s online experience. The role will be on a fixed term contract for a period of 6 months.

This is a senior role leading the non-product content planning, migration and creation for our new website project. You will be working to both audit, research and write content that will drive our online sales and customer engagement.

Working with various teams across the business you will play a key role in identifying, specifying, and writing digital content.

This is a hybrid, full time position with a mix of 2 or 3 days a week office (our head office is based in Hull) and home working.

Key responsibilities include:
Playing a lead role in creating written non product content and sourcing graphics and imagery for our new website (due to launch March 2025)
Auditing our extensive bank of existing content as a primary source of new content creation
Working closely with key stakeholders in digital, marketing and ecommerce to identify content priorities and objectives that supports Arco’s commercial objectives
Creating / writing engaging ‘expert’ content articles that align to clear KPIs
Creating / writing engaging ‘about us’ content that align to Arco’s brand and acquisition objectives
Creating / writing engaging ‘help’ content that aligns to Arco’s brand and acquisition objectives
Creating and migrating existing high value content to limit commercial impact during migration to the new website
Ensuring legal content is produced and compliant to trading requirements online
Defining a customer focussed online experience supported by appropriate content that maximises the customers time on our site
Working within and building out website pages in our new CMS platform, Optimizly
Adhering to and advising on clear SEO and digital marketing rules and objectives
Documenting a living style guide and training others on future direction of content
Supporting a robust redirect strategy to ensure smooth transition from old platform to new
About you
The ideal Digital Content Lead will be/have:
Experienced in defining, writing and editing authoritative digital content that is SEO ready
A Senior Content Writer / Editor with significant experience in writing authoritative factual content
Able to demonstrate a background of creating sharable content on expert subjects that includes recognition of industry specific legislation / practices and knowledge (you do not need to be an expert in safety content but will need to demonstrate you can work with our experts and quickly develop a growing level of knowledge
Ability to articulate an article brief that includes measurable KPIs and outcomes
Able to demonstrate creative authority and command of details, you will be comfortable promoting business benefits of your ideas to senior stakeholders
A great team player able to demonstrate experience of working with others in diverse environments whilst effectively promoting change and new ways of working
On top of working for the UK’s leading integrated health and safety experts, you’ll also receive:
A highly competitive salary plus up to 10% annual bonus (pro-rated due to this role being a FTC)
32 days holiday inclusive of bank holidays, plus the option to purchase up to 5 more days
2 fully paid Community Volunteering days (pro rata for part time) every year
An excellent pension and Life Assurance scheme
A huge range of high street retailer discounts to help with cost of living via MyArco Perks
Free, 24-hour access to our Employee Assistance Programme
Access to our Learning Management System, to support your personal and career development
Long-term service awards – we’re proud to have employees who have worked for us for 40 years
About Us
With a 140-year legacy, Arco are recognised as the UK's leading safety experts. As the only integrated safety products and services business, our size, scale and reputation in the sector are why we have such an impressive portfolio of accounts and customers. We're the expert safety partner with a unique mix of specialist expertise and practical real-life industry knowledge.

We are now on a transformation journey to become more profitable and sustainable, with investment into our growing business to help achieve this. This is an exciting and demanding time for the business. There is opportunity to shape and challenge the transformation journey and future growth, while balance the pressure to deliver sales growth and financial targets that are necessary to support the future growth. Our behaviours; Care, Collaborate, Perform and Deliver, are embedded within our culture, to drive performance and ensure we succeed together and are rewarded for that shared success. Because It’s on us. To deliver. Together.

Diversity and Inclusion at Arco means understanding everyone's views and giving colleagues a sense of belonging. We respect and value individuals for their unique skills, experiences and ideas; to ensure we can be at our best. By creating a supportive and inclusive environment we will be an organisation able to drive our strategic goals, attracting and developing great people to be a more profitable and sustainable business for generations to come.
Be Safe, Be Yourself, Be Your Best.