Digital Content Writer

The Digital Content Writer will be responsible for executing all written deliverables for the organization. The Digital Content Writer will produce a wide range of content and copy, positioning statements to blog posts, case studies, ebooks, white papers, webinar decks, website copy, email copy, marketing collateral, and more. Project management skills are critical for this role. You need to be organized, methodic, and capable of keeping multiple projects ongoing at the same time. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the content, product, services, and marketing teams.

Responsibilities
• Conducting in-depth research on industry-related topics in order to develop original content.
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofreading content for errors and inconsistencies.
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Working with Product Marketing and Sales, identifying customers’ needs and gaps in our content, and recommending new topics
• Identify customers’ needs and gaps in our content and recommend new topics
• Work as a creative storyteller within brand standards
• Promote content on social media
• Ensure all-around consistency (style, fonts, images, and tone)
• Keep abreast of trends and changes in the relevant industry.

Requirements
• 3+ years of B2B writing experience preferred
• Knowledgeable of the fundamentals of SEO best practices and keyword research
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.
• Ability to meet deadlines
• BA/BS degree in communications, marketing, English, journalism, or related field
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