Digital Content Writer

Reporting to the Content and Editorial Manager, as our Digital Content Writer you will be responsible for developing stories and other content for WellingtonNZ-owned channels (WellingtonNZ.com, eDMS, collateral, digital campaigns) and other platforms that showcase Wellington as a vibrant place to work, do business, study, live and visit.

Day to day, you will be:

Develop highly engaging content for WellingtonNZ.com
Work collaboratively with other business units to source story ideas that support their objectives
Plan, develop and create content that inspires our audiences to attend Major Events in Wellington and promotes Wellington as an events destination
Work with the Digital and Content team, developing, and maintaining WellingtonNZ's website
Ensure content across the site is SEO friendly, relevant and up to date
Working with various WellingtonNZ teams on marketing projects, supporting relevant talent/business/investor/student/visitor attraction campaigns with content requirements
Develop and maintain good working relationships with a diverse group of stakeholders including WellingtonNZ staff, commercial businesses, central/local government, sponsors, partners and suppliers.


About you
You are well versed in editorial content writing, with technical ability in EDMs, SEO, Hemingway, and other content tools. Additionally, you will have experience managing CMS and working autonomously.

You will be innovative and creative and bring with you:

Proven skills in identifying, researching and writing editorial content,
A background in the digital space, with experience in website content creation,
Demonstrated experience in pitching, planning and executing new content ideas,
Experience in project and campaign support
A desire to collaborate within our Division and across the organisation to make things happen
Strong communication skills with experience in internal and external relationship building and maintenance,
An adaptive, and solutions focus, comfortable working towards deadlines and outcomes,
Has a passion for the Wellington region, it’s people, events and businesses!


About us
WellingtonNZ is the agency tasked with ‘Creating a thriving Wellington Region for all’. Our organisation is shamelessly passionate about this wonderful region we call home and want to make it famous as the most creative place in New Zealand to live, work, visit and play.

You may not know our name; however, you will know of our work… the Wellington sign on the waterfront, venues including the Michael Fowler Centre and iconic St James Theatre, lighting up the Wellington Railway Station for the launch of FIFA Women’s World Cup, the Wellington Advent Calendar, our playful bronze pigeons celebrating successful Wellington businesses, and leading the way with the Regional Economic Development Plan to name a few.

Check out some of the varied things we do in the video below

Why people love it here

WellingtonNZ truly values its people and is committed to building an inclusive and collaborative culture where everyone can thrive, have fun and make a difference for the Wellington region.


We have all the things you would expect from a great employer – flexible working options that can be tailor made for you, wellbeing programmes, relaxed working environments including bring your dog to work day and quiet spaces, encouragement to bring your best self to work, and a real coffee machine (saving you money every day).