Digital Copywriter Lifestyle
- Category: Content Writer Jobs
- Location: Pyrmont, New South Wales
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 25K to 28K
- Published on: 2025/09/21
Medium Rare Content Agency (MRCA) is looking for an experienced Copywriter who loves all things health, beauty and lifestyle to work within the Coles content team.
This is a chance to join Australasia's leading content agency, working on one of the country’s most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.
Role and Responsibilities:
If you stay on top of beauty trends, have a broad interest across all lifestyle categories and want to flex your digital writing skills, this is a great role for you. Embedded in the Coles Content team, you’ll contribute to growing Coles online lifestyle presence by creating optimized digital content across health, beauty, family and home.
We’re looking for a passionate writer who understands audience and customer needs and wants to create content that ticks all the boxes.
Work with SEO-led keywords to generate innovative and compelling content ideas for the lifestyle category.
Deliver regular digital-first content with a high level of accuracy and efficacy.
Contribute to content ideation sessions, providing creative input and suggesting innovative ideas across all campaigns and content streams.
Align content creation with overall digital and marketing strategies.
Work closely with SEO specialists to optimize content for search engines and improve organic visibility.
Implement SEO best practices in content creation and distribution.
Actively drive the best practice process, leading by example.
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