Digital Delivery

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-1+), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Principal Responsibilities :

Responsible for enhancing brand awareness and brand recognition while driving traffic with the goal of acquiring new customers.
Responsible for growth strategies through digital marketing to target, acquire and retain customers.
Responsible for all digital assets & websites owned by marketing for HSBC Mutual Fund
Maximize campaign ROI and generate revenue via digital mediums "Coordination with creative agencies and other agencies on collaterals
Work on all digital projects for developing and driving an integrated strategic marketing plan that supports business objectives around growth and retention
Working closely with country teams to support them with implementation.
Develop and execute digital marketing strategies across channels like SEO, SEM, social media, email, and content marketing.
Optimize website content and user experience to improve conversions and online performance.
Utilize marketing automation tools and collaborate with design teams.
Stay updated with industry trends and propose innovative strategies.
Conduct A/B testing and implement data-driven optimizations.
Manage the budgets for the team in an effective manner.
Ensure that the HSBC brand is promoted in a cohesive and consistent way digitally, using the agreed campaign assets and supporting materials produced.
Developing clear business and Digital marketing briefs to drive the smooth and efficient delivery of agreed activity, monitor campaign performance, analyze KPIs, and provide regular reports.
Management and execution of campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan.
You need to be passionate about problem solving in a creative way without losing focus on the business objective.
You need to be comfortable with working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration.
It is important that you have a curiosity about why people behave in a certain way and how does that translate to a business opportunity.
You will need strong project management skills to ensure pace in delivery.
The role will need high level knowledge in Digital & Social media marketing.

Requirements
Degree level of qualification in business studies and marketing – Digital Marketing preferred.
7+ years broad based experience, preferably mutual funds & ideally within a Financial Services based institution only.
Brand and Digital Marketing execution experience & proficiency in digital marketing tools and platforms.
In-depth knowledge of SEO, SEM, social media, email, and content marketing.
Proven analytical and project management skills, with high attention to detail. Ability to handle volume and complex digital projects
Proven experience of developing and delivering customer communications in a regulatory environment.Ability to think innovatively, shaping and communicating new concepts.
Exceptional verbal and written communication, story-telling and problem-solving skills, enabling the individual to build internal and external relationships, and collaborate with others to identify potential solutions and to think objectively
Experience of working with and managing agencies, driving for greater value and application of resource.
Good understanding of competitor developments and emerging consumer and industry trends.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
Commitment to putting the customer at the heart of all development and implementation activities.
Experience of understanding Wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients – including digital delivery.
Technical knowledge of asset management products is an advantage.

Useful Link

Link to Careers Site: Click HERE

You’ll achieve more when you join at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by HSBC Global Asset Management (India) Private Ltd