Digital Editor - WHO

Job no: 500125
Work type: permanent full time
Location: Sydney
Categories: Publishing/ Editorial
Who Are We?

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.

Why Are Media?

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

A day of leave for your birthday,
4 days of volunteering leave each year,
An inclusive parental leave program that supports all parents, families & carers,
FREE digital access to all our titles, and
Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
At Are Media, you'll be in the office four days a week, with one day to work from home.

About the role

The Digital Editor is a hands-on lead content role with accountability for driving online page views, traffic referrals and social engagement for their brand as well as supporting the brand’s broader e-commerce goals via the production of effective affiliate content.

The successful applicant will work closely with the Editor and lead a team of content producers to ideate and execute a daily content plan that aligns with the above goals and overarching brand strategy. Additionally, regular monitoring of the celebrity news cycle will be required, and the ability to respond quickly to content opportunities – both on the website, on socials and via EDM.

A strong eye for an angle and the ability to craft eye-catching headlines suitable for social, web and Search is required, and excellent knowledge of SEO and expertise to monitor performance, report back and learn from relevant data insights will be crucial in this role.

Duties

Creating & Conceptualising
Manage daily content plan for site, ensuring output will meet traffic targets.
Contribute to the daily content plan by regular monitoring of trends and news as well as ideating original omnichannel content ideas.
Contribute multiple SEO-optimised stories daily to a high standard and to rolling deadlines.
Monitor sites for tone, style and ensuring content is on brand.
Write engaging online articles and edit work by team members across the site and social channels, as required, to ensure quality and brand voice is upheld. Oversee EDM sends where necessary.
Implement commercial brief responses and manage implementation responsibilities accordingly to ensure promises are met.
Ensure e-commerce (shoppable content) targets are met.
Leverage analytics and data to develop new editorial ideas and amplification strategies that will engage core readers, grow audience and achieve targets.
Skills and experience

4-6 years’ experience writing celebrity content in digital media – experience in fast-paced newsroom environment desirable
Experience with content management systems, photo editing and analytic tools
Strong understanding and experience managing social media platforms and communities
Strong content ideation skills and ability to pivot and adapt to ensure growth
Strong understanding of SEO
Strong eye for an angle and excellent headline writing ability
Relevant tertiary qualification
Basic understanding of commercial drivers for websites and digital sales processes
Preferred Experience working with some of the following tools: Conductor, Trackonomics, Google Analytics, Dash Hudson, Canva, Wordpress, Monday
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Please and send your CV via the link.

Advertised: 17 Apr 2025 AUS Eastern Standard Time
Applications close: 0+ May 2025 AUS Eastern Standard Time