Digital Lead

Site Name: India - Haryana - Gurgaon

Posted Date: Jan 6 2024

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Are you looking for an opportunity to support the development and implementation of projects and programs across a complex matrixed team? If so, this is the role for you.

Job Purpose
• Lead the Digital Marketing agenda for Haleon India
• Be a change agent to drive adoption of digital marketing and new, relevant forms of digital content and media in order to transform the way the Haleon India brands connect with their target consumers.
• Develop a holistic digital marketing strategy for the company that are aligned with the brand strategies and based on consumer insights.
• Drive digital integration and innovation across digital channels and platforms (Content, SEM, Social etc.)

Key Responsibilities
• Lead the digital strategy for Haleon India across categories to drive growth
• Develop a prioritized calendar of plans supporting the annual brand plans of brands, with digital content that are aligned with the overall brand campaigns.
• Develop, agree and track key KPIs for digital strategy and individual innovation programs.
• Provide strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluate the effectiveness of those programs and digital marketing overall, identify new trends and new analytical tools in the digital space, and deliver timely campaign results and summary reports.
• Review technologies and explore new developments in the digital landscape to find ways in which GSKCH/Haleon India can be ahead of the industry in the digital space
• Work closely with cross functional teams across IT, legal, regulatory, compliance to ensure DM activities occur within the ambit of GSK/Haleon processes and regulations.
• Collaborate with the Global Digital Marketing team to drive adoption of global strategies and to develop and share global synergies and best practices
• Develop key talents in the India Digital Marketing organization and manage the team of senior digital marketing managers.

Required Skillset
• Masters / MBA into Marketing/Mass Communications
• Minimum 15+ Years of Digital Marketing Experience
• Digital expertise: conversant with all forms of digital formats and key measurements
• Strong understanding of the digital landscape and how it can be used to support and develop the brand.
• Understanding of the principles of design for digital communications
• Experience in engaging with reputed digital agencies.
• Keen understanding of brand positioning, brand strategies and demonstrated ability to carry this understanding into the digital space
• Awareness of latest trends and examples of industry best practices in the digital space.
• Ability to present information and communicate effectively with a variety of teams and individuals, across functions and geographies.
• A working understanding of the OTC space will be an advantage
• The candidate should have stature that will help bring attention and focus to digital marketing. Candidate should be perceived as a thought leader in the digital space by the GSKCH/Haleon team.
• Strong project management skills, and proven ability to manage and deliver multiple projects on time and within budget, at once.

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.