Digital Marketer (L'OCA Sherwood Park )

Job Description:
About Us
We’re a creative, fast-paced team obsessed with delivering measurable results. Our mission? To build unforgettable campaigns that drive clicks, conversions, and—most importantly—foot traffic into our store.

What You’ll Do
Plan, build, and optimize paid ad campaigns across platforms like Meta, Google, and TikTok to increase traffic
Monitor campaign performance daily, analyze data, and adjust strategies to maximize ROI
Collaborate with the marketing team to produce effective, conversion-focused creative
Develop and manage campaign budgets, forecasts, and reporting dashboards
Interpret data and generate actionable insights to continuously improve campaign performance
Stay on top of industry trends, platform updates, and new strategies
Run A/B tests on creative and copy, using results to inform ongoing optimization
What You Bring
2+ years of experience running paid digital campaigns
Proven track record in analyzing data to optimize performance and guide decision-making
Hands-on experience managing performance marketing budgets
Strong knowledge of Meta Ads Manager, Google Ads, and other major platforms
Proficiency with analytics tools like Google Analytics, including setup and management of tags, triggers, and variables in Google Tag Manager
Experience setting up and managing Meta Pixels
Creative thinking with a strong grasp of ad copy, CTA strategy, and audience targeting
Ability to thrive in a fast-moving, team-oriented environment
Nice to Have
Experience in e-commerce, food/hospitality, or grocery/retail industries
Familiarity with Klaviyo, Shopify, or similar platforms
Certification in Google Ads or Meta Blueprint
L’OCA Quality Market is an emerging specialty grocer and gourmet food retailer in Canada whose purpose is to “Spread the Love” by delivering a world-class food experience. Our core values are Quality, Scratch, Theatre, Service, and Love. Each location is comprised of a full artisanal market experience, including full-service restaurant(s), where traditional artisanal craftsmanship and service on the front end meets new world technology and innovation on the back end. A revolutionary purchasing and org structure, supported by custom technology, allows us to leverage efficiency across the business unit to drive scratch perishable production, massive prepared foods selection, full carcass meat programs, and world class service in a cost-effective format. There is also a special place in our hearts for quality local and Canadian products and we aim to deliver positive change to the food chain through a focus on local sourcing and private label partnerships. We are currently laying the groundwork for a national chain focused initially on western Canada. Our first location is 48k square feet, and located in Sherwood Park, Alberta.