Digital Marketing Account Manager

Who We Are

Base Coat Marketing is a niche Digital Marketing Agency with a team of creative thinkers and strategists who are passionate about helping Painting and Concrete Coating businesses succeed in the marketing landscape. We generate unique, high-quality leads for Painting Companies and Concrete Coating Businesses using Website Design, SEO, Social Ads, Google Ads, Email Marketing, and more. Our commitment to delivering outstanding results is what sets us apart. We currently serve all across the United States and Canada.

About the Role

We are looking for an Account Manager who can build strong relationships with our clients, anticipate their needs, and provide them with creative solutions.

As an Account Manager, you will serve as the primary point of contact between the agency and our clients and will be responsible for guiding projects from discovery to delivery, building timelines, monitoring progress, improving processes, leading communications, and delivering quality work that meets or exceeds our client's expectations.

A set of monthly deliverables is required for every client. These include keyword research, blog posts, image uploads, video creation, PPC optimizations, and sending emails for marketing campaigns. In addition to monthly tasks, unscheduled client requests will come up that may require immediate attention. Understanding each client’s unique requirements and your team’s capacity is critical to setting and meeting obtainable deadlines.

Ongoing communication includes monthly review calls with your dedicated clients and responding to client questions/requests throughout the day via phone, Zoom, Slack, Loom, and email. In this role, there may be times when you have to accommodate difficult requests and deal with various client issues. You must be able to determine when issues need to be escalated through our internal chain of command. Most importantly, you must possess the ability to work confidently and accurately.

The Day-to-Day:

Monthly Calls - Review and report client numbers throughout the first half of every month. This role requires the ability to research, understand, and properly communicate client results.
Support - A client should never wait more than 2 hours for a response. Address all client questions and concerns promptly and accurately.
Client Communication - Improve client relationships by directly monitoring and communicating results. Solutions to pain points should be proactively identified, implemented, and communicated to the client.
Client Results - Consistently monitor client results and direct the Fulfillment Team and resources as needed. Proactively identify problems with client results. Client retention is the primary KPI tied to this position.
Project Management - Oversee Fulfillment Team projects and proactively provide updates to clients.
Monitor Quality - Above all, quality control is most important. Understand the unique requirements of each client to ensure we meet or exceed their expectations.
Communication - Communicate clearly, promptly, and concisely with the internal team members, agency partners, and third-party vendors via email, Slack, Zoom, and phone.
Education, Skills, and Experience:

Proficient in Project Management Tools (Asana, Click-Up or similar)
Customer Experience
Proficient in Digital Marketing Strategy (SEO, Web Development, PPC) - 3 years (required)
Account Management - 2 years (required)
Google Workspace
Google Analytics
Excellent Communication Skills
Problem-Solver
Attention to detail
Passion/Attitude
Time management and organizational skills.
College degree with a focus on business, marketing, communications, or a related field is preferred.
Job Type and Compensation

This is a remote position that requires a stable, high-speed internet connection.

Work hours are Monday-Friday 8am-5pm EDT. (Additional hours may be required to ensure the successful outcome of client results and that deadlines are met.)

Benefits:

Paid time off
Half-Day Fridays
Bonus opportunities
Job Type: Full-time

Pay: From $5,000.00 per month

Work Location: Remote