Digital Marketing |amp| Web services strategist

Full–time
KEY ACCOUNTABILITIES
• Develop and execute comprehensive SEO strategies for the organisation website to improve
organic search rankings.
• Manage and optimize paid advertising campaigns across various platforms such as Google
Ads, and social media advertising (Facebook, Instagram, LinkedIn, etc.) to maximize ROAS.
• Build and maintain the firm Amazon brand store and run paid campaigns to promote books
• Perform keyword research and analysis to identify high-value keywords and opportunities
for content optimization.
• Conduct website audits to identify technical SEO issues and provide recommendations for
improvement.
• Monitor and report on website performance, rankings, and traffic using analytics tools such
as Google Analytics and Google Search Console.
• Develop new web pages for upcoming journals, including indexing, and integration with
Google Analytics (GA), and strategically implement backlinks to boost traffic.
• Collaborate with the IT department to facilitate instructor access approval and oversee CRM
(Customer Relationship Management) system management.
• Stay up to date with industry trends, search engine algorithms, and best practices to ensure
our strategies remain effective.
• Collaborate with marketers to develop high-quality, SEO-friendly content that resonates
with target audiences.
• Implement on-page and off-page optimization techniques to enhance website visibility.
• Take ownership of and oversee the firm blog page, while also assisting in the seamless
data transfer to the new website
• Analyze and interpret data to identify opportunities for continuous improvement and
recommend actionable insights using GA.
• Stay updated on paid advertising trends, testing new features, and optimizing ad campaigns
for maximum ROI. SKILLS, QUALIFICATIONS & EXPERIENCE
• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in SEO and paid advertising with a minimum of 4-6 years in the
industry.
• Expertise in utilizing SEO tools and platforms, including Moz, SEMrush and Ahrefs,
• Proficiency in Google Ads, Amazon ads and Social media advertising platforms.
• Strong analytical skills to interpret data and draw actionable insights.
• Excellent understanding of search engine algorithms and ranking factors.
• In-depth knowledge of on-page and off-page SEO strategies.
• Familiarity with HTML, CSS, and basic web development concepts.
• Excellent written and verbal communication skills.
• Exceptional project management and time management skills.
• Ability to work independently and as part of a team.
• Certifications in Google Ads and Google Analytics are a plus.

experience

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