Digital Marketing Analyst

Qualifications
3-5 years in a digital marketing role
Pay-per-click (PPC) campaign development, optimization, and analysis
Fundamental understanding of SEO best practices
Familiarity with social media advertising
Email marketing experience
Experience using Google Tag Manager
Familiarity with web CMS platforms like Umbraco, WordPress, and Shopify
Ability to continually alter your frame of mind to jump seamlessly between strategy, execution, and candid analysis
Willing & eager to learn, expand skill set, and jump into the unknown
Be able to effectively communicate and collaborate with technical and non-technical members of the team
Ability to juggle & properly prioritize tasks & projects in order to hit deadlines and meet client objectives
Ability to manage and stay on top of evolving media budgets on a monthly and even weekly basis
Willingness to take a project and run with it, at times with minimal oversight
Agency experience
Data-driven & analytical by nature
A dedication to learning about and adopting new technology
Curious / plugged in to digital marketing community, emerging tactics & platforms
Writing & communication skills
Detail oriented
Benefits
Competitive salary and industry-leading benefits, including generous vacation, flexible schedule, dental and medical insurance, home office allowance, 401(k), and all sorts of other fun stuff
Responsibilities
In this position, you will be tasked with driving leads, revenue, and brand exposure across an array of marketing, advertising, and digital platforms & tactics
Job description
Lightburn is seeking a talented and versatile Digital Marketing Analyst to join our growing team. In this position, you will be tasked with driving leads, revenue, and brand exposure across an array of marketing, advertising, and digital platforms & tactics. Our clients view us as true marketing partners – an extension of their own internal teams – and our success is defined by theirs.

In this client-facing position, you’ll get immediate exposure to the diverse set of companies we partner with – from local start-ups to nationally-recognized brands. We offer tremendous autonomy, and a creative & fun working environment where your ideas for driving our clients’ success are not only welcomed but encouraged.

Please note: We are currently seeking candidates based in Southeastern Wisconsin who will come into the office multiple times a month and attend in-person client meetings as needed.

Requirements

Skills, Tactics, and Experience Required:
• 3-5 years in a digital marketing role
• Pay-per-click (PPC) campaign development, optimization, and analysis
• Fundamental understanding of SEO best practices
• Familiarity with social media advertising
• Email marketing experience
• Experience using Google Tag Manager
• Familiarity with web CMS platforms like Umbraco, WordPress, and Shopify

Must-Haves:
• Ability to continually alter your frame of mind to jump seamlessly between strategy, execution, and candid analysis
• Willing & eager to learn, expand skill set, and jump into the unknown
• Be able to effectively communicate and collaborate with technical and non-technical members of the team
• Ability to juggle & properly prioritize tasks & projects in order to hit deadlines and meet client objectives
• Ability to manage and stay on top of evolving media budgets on a monthly and even weekly basis
• Willingness to take a project and run with it, at times with minimal oversight

Other Attributes We Love:
• Agency experience
• Data-driven & analytical by nature
• A dedication to learning about and adopting new technology
• Curious / plugged in to digital marketing community, emerging tactics & platforms
• Writing & communication skills
• Detail oriented

Benefits
• Competitive salary and industry-leading benefits, including generous vacation, flexible schedule, dental and medical insurance, home office allowance, 401(k), and all sorts of other fun stuff.