Digital Marketing Analyst - 3+ Hours

Job description
We’re looking for a passionate Digital Analyst to help drive our digital strategies and insights, supporting key teams like Digital Trading, Performance Marketing, and Digital Product.

In this role, you'll be a vital part of optimizing our digital ecosystem, improving conversion rates, and maximizing the effectiveness of our media spend.

At Pets at Home Group, we're committed to creating a unique, rewarding experience for our customers, whether they’re shopping for pet supplies or visiting our veterinary practices.

Role Overview:

As a Digital Analyst, you’ll lead Digital Analytics for both retail and our veterinary services, providing actionable insights and fostering a data-driven culture. You'll work cross-functionally with digital teams to drive budget optimization, enhance onsite performance, and provide strategic reporting and analysis that fuels growth.

Key Responsibilities

Paid media effectiveness and budget optimization

Report on channel performance and return on investment.
Make recommendations to improve budget efficiency.
Support test and learn roadmap with relevant analytics and insights.


Onsite analytics and insights

Deep dive in onsite performance.
Provide insights on funnel flow through.
Work with Digital Products to analyse the success of new features.


Reporting and dashboarding

Drive the reporting roadmap, working with data visualization to ensure dashboarding meets business requirements.
Accountable for weekly and periodic reporting for the ecommerce department.
Work closely with e-commerce teams (e.g. Digital optimization executives), to increase analytical skillset and promote a data driven approach to optimization through self-serve dashboarding.


Business cases

Work on business cases analysis looking across various metrics, such as media effectiveness, onsite performance and delivery costs and income.


Ways of working

Be the go-to person for all thing’s analytics and insights within the e-commerce team.
Be a self-starter, working cross functionally to help improve data-driven decision making.


Essential Experience

3 years+ experience in Digital Analytics, eCommerce or Digital Marketing.
Experience working in medium/large online businesses is essential (but experience in pet supplies is not required.)
Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI.
A dynamic person, who finds solutions and can drive key initiatives forward in a matrix-style organisation.
Experience partnering with key stakeholders and holding good relationships.
A team player who seeks new opportunities and questions the status quo.


Benefits And Perks

At Pets at Home Group, you’ll enjoy a dynamic career in a supportive environment, along with a comprehensive benefits package that includes:

Bonus potential
28 days holiday + Bank Holidays
Pension scheme
Discounted healthcare options
Share options
Group discounts


A few things to note

This is a hybrid role, 2 days a week in our Handforth, Cheshire office
Unfortunately, we can't offer visa sponsorship or relocation support for this role


If you’re ready to make a meaningful impact in a company that values data-driven innovation and teamwork, apply today to join Pets at Home Group!

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.