Digital Marketing and Analyst

Job description
Company Description

Feedspot is a platform that allows users to read their favorite blogs, podcasts, news websites, YouTube channels, and RSS feeds in one place. The company offers products like an RSS reader, brand monitoring, and scheduler to help individuals efficiently track information on the internet. With a media database of over 100k influential bloggers in 1500 niche categories, Feedspot facilitates blogger outreach and influencer marketing for PR agencies. Feedspot has offices in Mill Valley, California, and Mumbai, and is privately held.

Role Description

This is a full-time on-site role for a Growth Hacker and Data Analyst at Feedspot in Mumbai. The role involves tasks such as utilizing growth hacking strategies, conducting web analytics, optimizing conversions, and developing marketing strategies to drive growth.

Key Functional Areas of Responsibility

● Devise innovative growth hacks to identify the right channels and efficiently convert them.

● Data-driven decision maker and have a clear understanding of metrics.

● Launch agile marketing and personalization programs at scale, enabled by data and technology.

● Design and research Brand monitoring, and online reputation management tools.

● Monitor and evaluate search results and search performance across the major search channels in order

to improve rankings.

● Apply your distinctive level of subject matter expertise to develop and deliver specific performance

marketing strategies and programs that accelerate customer acquisition and customer value across

channels.

● This involves filtering the data, handling missing values, and preparing the dataset for analysis to

ensure accuracy and relevance.

● They often work with other departments to understand their data needs and help them make

informed decisions based on data insights.

● Analysts use statistical tools and techniques to explore and analyze data, identifying patterns,

relationships, and trends.

● You will be entrusted with managing and updating databases to ensure they are secure, accessible,

and functioning properly. Your role is crucial in supporting ongoing data storage and retrieval needs.

Professional Competencies

● Excellent analytical, organizational, project management, and time management skills.

● Outstanding ability to think creatively, and strategically and identify and resolve problems.

● Ability to foster strong client relationships at various levels.

Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

● Ability to clearly and effectively articulate thoughts and points.

● High levels of integrity, autonomy, and self-motivation.