Digital Marketing Assistant

About Us

Photojaanic’s purpose is to help enrich our customer’s lives through customized and personalized products. We are a part of New Vision, and have been building and operating digital imaging businesses for over 15 years.

We are a “full-stack” business. We produce our own products, market them, and manufacture them ourselves. This lets us maintain higher quality standards, faster product agility, and lower costs. Our head offices are in Goa and Singapore, but many of our team members work remotely. We base decisions on data and what’s right for the customer.

At Photojaanic, we strive to build a caring, customer-centric, and innovative culture. We aim to build a culture that fosters friendliness and teamwork; humility and open-mindedness; curiosity, learning and personal development.

Job Profile

We are looking for a Digital Marketing Fresher who has a passion to help enthusiast, semi-pro, and professional photographers. You will be spending part of your time on content planning, development and community development. You will be spending the rest of your time on helping us grow Photojaanic’s ranking on Brand tores, marketplaces, deal sites, in India, South-East Asia, East Asia, the US, Canada, etc. To accomplish this, you’ll collaborate closely with our Marketing and Product teams.

Responsibilities

● Stay up-to-date with industry trends and developments for optimization , digital marketing as well as consumer behavior and recommend improvements.

● Deeply understand our target customers and usages for respective target countries.

● Market (competitor) research and optimization of Products under selected categories

● Optimizing Product content and creatives to improve ranking and position.

● Develop Store marketing plans for optimization, campaigns, ads, outreach along with marketing team.

● Research, identify and track target keywords and positions

● Research and write briefs for Content Creatives to coordinate with graphic designers and video creators to create content for listings.

● Analyze the results of optimization, gather learnings and plan for improvements.

● Collaborate with the Product, Stores and Services team.

● Maintain a consistent brand tone and style as per branding Guidelines.

● Research, and identify new trends in photography for photography enthusiasts and photographers.

● Develop concept plans, and coordinate development.

● Develop and implement community outreach and engagement plans.

● Help identify new products and services Photojaanic can offer:

Qualification

● Freshers can apply.

● Digital marketing certification or experience will be an advantage.

● Knowledge of Marketplaces optimization is an added advantage.( Eg Lazada, Shopee )

● Disciplined, analytical approach


● Eagerness to learn, apply with a positive attitude.

● Good communication skills.

● Should be willing to work in a dynamic startup environment.

● Active on Social platforms like facebook, Instagram, Pinterest