Digital Marketing Associate

About Vidurta:

Vidurta is an Indo-French services start-up that empowers businesses in Europe and the US with the top 4% of IT talent from India. On a mission to make remote work simple and accessible, we utilize cutting-edge technology and AI tools for peak productivity and superior results. Offering a stimulating work environment with professional growth opportunities and a supportive team, we prioritize delivering value to our clients. As an equal-opportunity employer celebrating diversity, we foster an inclusive environment for all employees. Join us on our journey of growth and innovation!

Job Summary:

We are seeking a motivated and creative Marketing Executive to promote our brand across social media platforms (Instagram, Facebook, LinkedIn, and Twitter) for our various projects, including E-commerce. This role is ideal for someone with at least 1 year of experience who is passionate about digital marketing and eager to contribute to building our online presence, engaging with audiences, and supporting marketing campaigns.

Key Responsibilities:
• Social Media Management: Manage and grow the company’s presence on social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Content Creation: Create, curate, and schedule engaging content to promote the brand effectively.
• Trend Monitoring: Monitor social media trends and competitor activity to identify growth opportunities.
• Creative Collaboration: Collaborate with the creative team to design graphics, videos, and other marketing materials.
• Campaign Execution: Plan and execute promotional campaigns to increase brand awareness and engagement.
• Performance Analysis: Analyse social media performance and prepare regular reports on key metrics.
• Trend Adaptation: Stay updated on digital marketing trends and implement best practices.
• Offline Marketing Support: Assist in offline marketing activities and promotional events as needed.
• Project Management: Manage multiple marketing projects simultaneously and ensure timely delivery.

Skills and Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 6–12 months of experience in digital marketing, social media management, or relevant internships.
• Strong knowledge of social media platforms, tools, and trends.
• Basic understanding of graphic design tools (Canva, Photoshop, etc.) a plus.
• Excellent communication and creative writing skills.
• Ability to work independently, manage multiple projects, and meet deadlines. Familiarity with CRM tools, website builders, email marketing, and SEO is a plus.