Digital Marketing Associate

Job highlights
Identified by Google from the original job post
Qualifications
Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus
This position requires occasional 10% of the position; often overnight or multiple days
Relevant Previous Experience
Minimum 1-3 years of experience
Knowledge Areas/Skills
Experience developing designs into custom landing pages, HTML based e-mails, and other front-end solutions
Tag-support experience for Google Analytics using Google Tag Manager
Experience with Search Engine Optimization and Site Optimization strategies and solutions
Demonstrated ability to work and communicate effectively with all levels of Business
Ability to negotiate acceptable solutions to complex problems across multiple business and / or technical areas and vendors
Enjoys an agile development environment
Flexible mindset to test new concepts and able to change direction as the business and technology evolves and changes
Ability to work independently and on multiple initiatives simultaneously
Eager to take on new challenges and learn new technologies and development methods
Excellent problem-solving skills and written and verbal communication skills
Their knowledge, creativity and experience are essential for our success
Benefits
We provide a collaborative, inclusive and flexible work environment along with competitive compensation and comprehensive wellness & benefits programs
We offer a competitive compensation package
Responsibilities
As a member of the marketing team and hubspot champion, support the development of a strategy to increase lead generation and sales for the North American Region
Perform competitive analysis and conduct customer studies with the insight of sales people who know the customer and products best
Responsible for the execution of digital marketing campaigns – collaborate on campaign creation and provide a conduit between sales and marketing
Maintain and own the content calendar
Design, segment and send all email communications and improve email communication program, together with marketing communications associate
Create and launch landing pages, pillar pages, blog and other SEO targeted content
Ensure a continued and highly targeted digital lead generation program
Support marketing and sales to develop a strategy to increase online sales for the North American Region
Responsible and accountable for top-line e-commerce sales revenue growth
Understand requirements of doing business with customer, including all aspects of business, operations, finance, credit and distribution
Work with all functional areas of the organization (Purchasing, Sales, Quality and Engineering, Operations, Customer Service and Credit)
Support trade show efforts in the form of campaigns and logistics
Participate in customer presentations/Meetings, if needed
Additional duties assigned at managers discretion
While performing the duties of this job, the employee is regularly exposed to work near moving mechanical parts
The employee is occasionally at risk of electrical shock and vibration
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use stairways to climb to multiple floors within office building, and talk or hear
The employee is occasionally required to use hands and fingers to type or dial, climb or balance, stoop, kneel, crouch or crawl, and reach with hands and arms
The employee must occasionally lift and/or move up to 10 pounds
This position requires frequent computer use
This position will have remote flexibility after training (60% in office/40% remote)
Geographical scope of the role
Create sustainable relationships across multiple business lines
Demonstrate creative and innovative marketing abilities through digital content creation
Job description
Mission/Purpose of the Job:

We at Leybold Vacuum part of the Atlas Copco Group believe that there is always a better way. This spirit drives us to provide leading edge technology, innovative and sustainable products, as well as best in class service to our customers around the globe. That’s where you come in – we believe our people make it happen. We provide a collaborative, inclusive and flexible work environment along with competitive compensation and comprehensive wellness & benefits programs.
As a member of the marketing team and hubspot champion, support the development of a strategy to increase lead generation and sales for the North American Region. Perform competitive analysis and conduct customer studies with the insight of sales people who know the customer and products best.

Main Responsibilities:
• Responsible for the execution of digital marketing campaigns – collaborate on campaign creation and provide a conduit between sales and marketing.
• Maintain and own the content calendar.
• Design, segment and send all email communications and improve email communication program, together with marketing communications associate.
• Create and launch landing pages, pillar pages, blog and other SEO targeted content.
• Ensure a continued and highly targeted digital lead generation program.
• Support marketing and sales to develop a strategy to increase online sales for the North American Region
• Responsible and accountable for top-line e-commerce sales revenue growth
• Understand requirements of doing business with customer, including all aspects of business, operations, finance, credit and distribution.
• Work with all functional areas of the organization (Purchasing, Sales, Quality and Engineering, Operations, Customer Service and Credit).
• Support trade show efforts in the form of campaigns and logistics.
• Participate in customer presentations/Meetings, if needed.
• Additional duties assigned at managers discretion.

Physical Demands and Work Environment:
• While performing the duties of this job, the employee is regularly exposed to work near moving mechanical parts. The employee is occasionally at risk of electrical shock and vibration.
• While performing the duties of this job, the employee is regularly required to sit, stand, walk, use stairways to climb to multiple floors within office building, and talk or hear. The employee is occasionally required to use hands and fingers to type or dial, climb or balance, stoop, kneel, crouch or crawl, and reach with hands and arms.
• The employee must occasionally lift and/or move up to 10 pounds. This position requires frequent computer use. Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus.
• This position requires occasional 10% of the position; often overnight or multiple days.
• This position will have remote flexibility after training (60% in office/40% remote).

Scope of Job:
• Geographical scope of the role
• Domestic
• Create sustainable relationships across multiple business lines
• Demonstrate creative and innovative marketing abilities through digital content creation
• People
• The number of people reporting to the role – none currently

Skills/Knowledge/Experience:

Education level
• B.S. degree or equivalent with two years relevant work experience is preferred.

Relevant Previous Experience
• Minimum 1-3 years of experience

Knowledge Areas/Skills
• Digital marketing and/or Ecommerce sales experience is strongly preferred.
• Experience developing designs into custom landing pages, HTML based e-mails, and other front-end solutions
• Hubspot experience strongly preferred.
• Tag-support experience for Google Analytics using Google Tag Manager
• Experience with Search Engine Optimization and Site Optimization strategies and solutions
• Demonstrated ability to work and communicate effectively with all levels of Business
• Ability to negotiate acceptable solutions to complex problems across multiple business and / or technical areas and vendors

Other Requirements
• Enjoys an agile development environment
• Flexible mindset to test new concepts and able to change direction as the business and technology evolves and changes
• Ability to work independently and on multiple initiatives simultaneously
• Eager to take on new challenges and learn new technologies and development methods
• Excellent problem-solving skills and written and verbal communication skills

In Return we Offer You:
• We believe there is always a better way. Open for change and feedback is what defines our culture.
• We support you on your journey: individual learning opportunities, world-wide job opportunities or technical training from our academy.
• The safety and well-being of our employees is important to us, which is why we set high standards for your workplace safety.
• We offer a competitive compensation package.

LEYBOLD USA INC. is an Equal Opportunity Employer – M/F/Disabled/Veteran

#UUY

About Leybold

Leybold employs people on four continents. Many of them have a scientific or technical focus. Their knowledge, creativity and experience are essential for our success.
The demands of the high-tech industry and the cultural diversity in our globally active company also contributes to an attractive and stimulating working environment at Leybold. Technical knowledge is important to us, as are personal soft skills and the willingness to work in international project teams.
Leybold is part of the Vacuum Technique Business area of the Atlas Copco Group. The Group's sustainable approach also determines our visions and values. A wide range of training and further education programs are available, to enhance technical know-how and systematically expand skills. Because only great ideas accelerate innovation.