Digital Marketing Consultant

Job highlights
Identified by Google from the original job post
Qualifications
Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication
Excellent in Analysing performance data and optimized campaigns for better performance
Analytics strategy
Analytics dashboarding skills
Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc
Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI
Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals
Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions
Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Affiliated marketing
Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
Planned and performed keyword research, in SEO
Implemented A/B testing framework for SEO purposes for all content, which improves ranking
8-10 years' experience working in a marketing or related role
Experience managing marketing email campaigns
Experience with Marketo or similar marketing automation system
Familiarity with Salesforce or any other similar CRM
Demonstrated experience working in an analytics/data-driven roles
Responsibilities
Been a part of the launch of a campaign for a new product
Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)
Email marketing strategy for product based on user engagement to increase the revenue
Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Managed Social media campaigns and reviewed all website content to optimize it
Job description
Job Title: Digital Marketing Consultant

Location: Foster City, CA Day 1 onsite

Full time hire

Job Description for Senior Technical Lead (Onsite) – Digital Marketing Program – (GMP, GA4, GTM and SEO role )

Primary (Must have skills)*
• GMP Roles and Responsibilities:
• Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.
• Excellent in Analysing performance data and optimized campaigns for better performance.
• Analytics strategy
• Analytics dashboarding skills
• Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc
• Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI.
• Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals.
• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement.
• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic.
• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.
• SEO roles and responsibilities:
• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
• Affiliated marketing.
• Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue.
• Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion.
• Planned and performed keyword research, in SEO.
• Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product.
• Created a holistic paid acquisition strategy which improves ROI.
• Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)
• Email marketing strategy for product based on user engagement to increase the revenue.
• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
• Managed Social media campaigns and reviewed all website content to optimize it.
• Qualifications:
• 8-10 years' experience working in a marketing or related role.
• Experience managing marketing email campaigns.
• Experience with Marketo or similar marketing automation system.
• Familiarity with Salesforce or any other similar CRM.
• Demonstrated experience working in an analytics/data-driven roles.