Digital Marketing Executive

Job description
About the Company
The CMV Group is one of South Australia's largest privately owned businesses, employing over 2,000 employees across the state and Victoria.

The Group operates several progressive franchises within the automotive and agricultural industries, including CMI Toyota, Mercedes-Benz Adelaide, Lexus of Adelaide, and CMV Truck and Bus.

Our Approach
We believe that our people are our most valuable assets.

Job Opportunity
Due to continued growth, we are seeking an experienced Digital Marketing Specialist to join the CMV Group in this newly created role.

This hands-on position involves working closely with the Digital Marketing Manager and wider marketing team in South Australia and Victoria to develop and execute innovative digital marketing strategies across our diverse range of businesses.

Your role will be crucial in enhancing brand awareness, driving website traffic, and acquiring leads/customers across various digital platforms.

Key Responsibilities
Develop Strategies: Craft compelling digital strategies and implement them across various platforms to boost customer engagement, retention, and drive business growth.
Team Collaboration: Work with the wider marketing team to develop and implement digital initiatives that improve retention, conversion, and user experience.
Campaign Execution: Collaborate with Marketing Executives to develop, execute, and measure paid campaigns, staying within budget while maximizing impact.
Website Maintenance: Work closely with Digital Marketing Coordinators to create, design, and maintain our website content and appearance using best practice SEO.
EDM Communications: Collaborate on EDM creation and develop both internal and external communications, ensuring best practices are followed and results are monitored and reported.
SEO/SEM Management: Partner with agencies to develop and manage SEO and SEM strategies, providing regular performance reports.
Trend Monitoring: Stay ahead of industry trends and insights, implementing changes as needed.
Content Creation: Work with various stakeholders, including content producers, to deliver engaging digital content.
Project Management: Handle projects efficiently and professionally, always meeting deadlines.
Requirements and Qualifications
Completed tertiary studies in Marketing, Communications/Journalism, or PR.
3+ years' experience in a similar role.
Knowledge of SEO, PPC, and Google Analytics best practice, and social media platform advertising.
Extensive experience in using Campaign Monitor or similar EDM software with a high level understanding of best practices.
Experience in developing, capturing, and executing content for various digital channels.
Experience using a variety of content management systems (CMS) and an understanding of website design and content best practices.
Experience with the Adobe suite is desirable.
Excellent verbal and written communication skills with a flair for writing.
Excellent team collaboration skills.
Creative mindset with the ability to think outside the box.
What We Offer
Market-competitive remuneration.
Opportunity for travel.
Friendly and supportive team environment.
Well-established and long-standing business group.
Work with internationally recognised brands.
Company phone and laptop.