Digital Marketing Executive

ROLES & RESPONSIBILITIES

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

· Maintaining our social media presence across all digital channels

· Measuring and reporting on the performance of all digital marketing campaigns Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualification Required

BS/MS degree in marketing or a related field

EXPERTISE REQUIRED

Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement

WORKING DAYS

5 DAYS (MONDAY- FRIDAY)

WORK TIMINGS

+:30 AM- 6:30 PM

Connect with us: www.wisongo.com

CONTACT PERSON

Stella Nikalje

Deputy Manager – Talent Acquisition

Phone no: ++1-XXXXXXXXXX

Connect with us: www.wisongo.com

Job Type: Full-time

Salary: Up to ₹60,000.00 per month

Schedule:

Monday to Friday

Speak with the employer
++1 ++1-XXXXXXXXXX