Digital Marketing Executive

Profile:

The candidate must be ready to coordinate with a marketing team to support digital marketing tasks ranging from social media, Google Ads, SEO, and more. They must be capable of analyzing customer insights, consumer trends, market analysis, and marketing best practices to build and implement successful strategies.

Roles & Responsibilities:

· Coordinate with the marketing team in Dubai for digital marketing requirements ranging from social media, Google Ads, SEO, website enhancements & Auditing, email campaigns / Marketing, WhatsApp advertisements, etc.

· Social media content creation: Create posts and stories for Instagram, Facebook, LinkedIn, Google Business, and YouTube (as and when required) – generate the text, hashtags, and artwork together with the design team following social media calendars

· Produce WhatsApp Features & Email Campaigns: promoting products and services of the group, create text and artwork with the design team for these ads

· Manage the Google AdWords for individual companies/divisions as required. This includes paid ad campaigns, cost-per-click control, conversion tracking, keywords, etc.

· Website maintenance: update the content of the websites as and when required, look for areas of improvement and act accordingly, and apply SEO practices for the content where possible

· Content writing for multiple communication platforms both formal and creative such as social media, websites, email, WhatsApp, blogs, SEO, advertisements, flyers, catalogs, etc.

· Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Semrush, etc.)

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Planning and monitoring and strategies for the ongoing company presence on social media

· Support and empower other departments (sales/customer service) with the knowledge and marketing collateral as and when required

Job Type: Full-time

Salary: ₹40,000.00 - ₹50,000.00 per month

Schedule:

Day shift
Experience:

Digital marketing: 1 year (Preferred)