Digital marketing executive

Bachelors or Diploma degree in marketing or a related field, Electronics/ Instrumentation will be preferred

Skills Required
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Experience in setting up and optimizing Google Adwords campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing

Job Duties
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
First digital media on social media accounts and converse with the customers online and if any queries transferred to the service department
Manage design of graphic content within a steam or vendors as required
Implement printing of graphic content and advertisement for off-line exhibitions and trade shows

Experience
Proven working experience in digital marketing with 1year experience minimum