Digital Marketing Executive

Job Role: Digital Marketing Executive

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for our Ecommerce Business.
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills

Minimum 2 years of experience in the digital marketing field, previous experience in any eCommerce industry is an added advantage.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Able to work with CMS platforms like WordPress.
Google knowledge in working with platforms like Google Analytics, Search Console, and Google AdWords.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Knowledge of marketplace listing and marketing platforms like Amazon is a value add.
Job Type: Regular / Permanent

Salary: Up to ₹30,000.00 per month

Benefits:

Cell phone reimbursement
Leave encashment
Schedule:

Day shift
Fixed shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Chennai - 600102, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
total work: 1 year (Preferred)
Speak with the employer
++1-XXXXXXXXXX
Expected Start Date: 28/12/2024