Digital Marketing Executive

Digital Marketing Executive responsibilities include:

· Assisting in the formulation of strategies to build a lasting digital connection with consumers.

· Planning and monitoring the ongoing company presence on social media.

· Launching optimized online advertisements to increase company and brand awareness.

Responsibilities

· Assist in the formulation of strategies to build a lasting digital connection with new & returning customers/visitors.

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness, reach.

· Be actively involved in SEO efforts (keyword analysis, keyword forecasting, technical seo, schema, image optimization etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels for customers acquisition and reaching audience on weekly basics.

· Provide creative ideas for content marketing and update website accordingly with the latest market & industry trends.

· Collaborate with designers to improve user experience, helping them in visualizing the ad banners or any other creative needed for marketing needs.

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

Requirements and skills

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices as per Google New Core update 2024.

· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

· Working knowledge of ad serving tools.

· Working experience in running lead generation, product consideration, remarketing, Retargeting campaigns On different social media platfoms.

· Working experience in defining niche based audience targeting.

· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, Search Console.

· Skills and experience in creative content writing or ad copies.

· Analytical mindset and critical thinking with out of the box.

· Excellent communication and interpersonal skills.

Job Types: Full-time, Regular / Permanent, Fresher

Salary: ₹22,000.00 - ₹28,000.00 per month

Schedule:

Day shift

Supplemental pay types:

Quarterly bonusYearly bonus

Work Location: One location

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