Digital Marketing Executive

Witness The Fitness Pvt Ltd is hiring for Digital Marketing Executive

The Role

You will be responsible for :
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via Display Ads, Facebook Ads, Google Ads, PPC and SEO / SEM.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
• Managing a team of 1-5 people.

Ideal Profile

Skills Required:
• You have at least 2 years experience ideally in Digital Marketing within Luxury industry.
• Experience within App Marketing, Growth Hacking, Community Management, Social Media / Viral Marketing, Startup Experience and Performance marketing would be a strong advantage.
• You have good knowledge of Google Analytics, Campaign Management Tools (Hubspot, Mailchimp) and Content Management Tools (Magento, WordPress, Shopify).
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are a strong mentor and coach who can build high performing teams

What's on Offer?
• Work alongside & learn from best in class talent
• Strong opportunities to progress your career
• Leadership Role