Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, social media marketing, email marketing
• Designing and creating blog posts articles, mailers, newsletters
• Assist in providing background research, design, and any other inputs required for writing articles, blog to our team
• Design and create corporate services brochures
• Perform search engine optimization, on page SEO, off-page SEO, website speeding up, on a continuous basis
• Identify and list the trending topics/keywords relevant to our existing/proposed businesses
• Efficiently executing email marketing by releasing Mailers/ Newsletters (Experience in using email marketing platforms like mail chimp, etc)
• Design, create posts, videos, advertisements for different service offerings, job openings and publishing them on the Firms page and different groups on LinkedIn to advertise and increase engagement with potential customers
• Launch optimized online adverts using Google AdWords, LinkedIn, Facebook, and Instagram, etc.
• Acquire insight into online marketing trends and support organizational strategy

Skills required:

Search Engine Optimization
• SEO: Keyword research using near keyword planner, uber suggest, validating keywords using near trends, constantly improving the ranking of pages of our website, Metatag, title tag writing.
• Knowledge and experience in performing Content SEO
• Technical SEO: Should have experience in speeding up of the website which affect SEO scores. Experience in optimising website speed using near page speed.
• Experience and knowledge in using CDN
• Site indexing, Google search console, linking search console and near analytics, Backlinks, Increasing domain authority, link building (internal and external), protection against negative SEO

WordPress website management
• Experience in maintaining a theme-based WordPress website
• Constantly improving and optimising current website developed using a professional theme
• Adding new pages, optimising pages, adding sliders, forms, different designs for pages as required
• Keeping the website design Responsive (desktop and mobile)
• Compressing and optimising images without losing quality, optimizing plugins, reducing server response time
• JavaScript, CSS, php coding should be known to add features to the website
• Prior experience in speeding up WordPress website
• Editing, creating images as per requirement using photo editing software like photoshop and CorelDraw

Google Analytics, Google Ads, LinkedIn, Facebook
• Complete and in-depth experience in using Google analytics, generating meaningful reports and weekly reporting of Google analytics to the reporting manager
• Reducing bounce rates, increasing user footfalls to the website, identifying actionable insights from Google analytics
• Experience of developing ads (normal and display ads), creating campaigns and optimizing campaigns using Google Ads
• Experience in placing advertisements on LinkedIn, Facebook, Instagram etc.
• Experience in marketing using LinkedIn. Should know creating, posting content on company pages to increase followers, and maintaining the company pages.

Qualifications
• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills