Digital Marketing Executive

We are looking for a Social Media Executive who can handle our client's Social Media Page, Social Media Campaigns and all other activities related to the same.

Responsibilities:
• Develop and execute social media strategies to enhance brand awareness, increase engagement, and drive website traffic.
• Manage and maintain all client's social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) and ensure they align with the overall marketing goals and brand guidelines.
• Monitor social media trends, industry news, and competitors' activities to identify new opportunities for content creation and engagement.
• Plan and schedule social media posts using social media management tools.
• Engage with followers, and respond to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media analytics and generate reports to measure the performance of social media campaigns and make data-driven recommendations for improvement.
• Collaborate with the marketing team to align social media activities with broader marketing initiatives and campaigns.
• Stay up to date with the latest trends and best practices in social media management, content creation, and digital marketing.

Requirements:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Executive or similar role, with 1-2 years of experience specifically in social media management. Agency experience is preferable.
• Strong knowledge of social media platforms, trends, and best practices.
• Proficient in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative ideas for content and engagement.
• Strong analytical skills with the ability to interpret social media metrics and generate insights.
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
• Familiarity with SEO principles and how they apply to social media is a plus.
• Knowledge of graphic design and video editing tools is a plus