Digital Marketing Executive

We are looking for a skilled Digital Marketing Specialist with 2-4 years of hands-on experience to join our marketing team. As a Digital Marketing Specialist at Baxture Technologies, you will play a crucial role in planning and executing digital marketing campaigns to enhance our online presence, drive brand awareness, and generate leads.

Responsibilities:
• Digital Strategy: Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Content Creation: Create engaging and SEO-friendly content for various digital channels, including blogs, social media, emails, and websites.
• SEO & SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns.
• Social Media Management: Manage and grow our social media presence, including content scheduling, posting, and engagement.
• Email Marketing: Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Analytics Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools.
• Lead Generation: Drive lead generation efforts through various digital channels and marketing automation tools.
• Online Advertising: Plan and manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Competitor Analysis: Stay updated on industry trends and competitive landscape to identify opportunities and threats.
• Collaboration: Work closely with cross-functional teams, including design and development, to ensure marketing campaigns are aligned with product launches and promotions.

Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of proven experience in digital marketing.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, etc.).
• Strong knowledge of SEO, SEM, email marketing, and social media marketing best practices.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong analytical skills and data-driven decision-making.
• Ability to work in a collaborative team environment.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) is a plus.

Location: Wakad, Pune (Work from office)

Experience: 2-4 Years

Notice Period: Immediate Joiner