Digital Marketing Executive

Job Summary: We are seeking a highly motivated and experienced Digital Marketing Executive to join our team. The ideal candidate should have 3 years of hands-on experience in digital marketing, including social media management, search engine optimization (SEO), content marketing, and paid advertising. As a Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. This is an excellent opportunity for a talented individual to contribute to our company's growth in the digital space. Responsibilities: • Plan, develop, and execute digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising. • Manage social media accounts, create engaging content, and monitor social media metrics to increase brand visibility and engagement. • Conduct keyword research and optimize website content for search engines to improve organic search rankings. • Monitor and analyze website analytics, campaign performance, and other marketing KPIs to identify areas for improvement and implement data-driven strategies. • Collaborate with internal teams, including design and content, to create compelling marketing materials such as banners, landing pages, and email templates. • Stay up to date with industry trends, emerging digital marketing tools, and best practices to ensure our strategies remain effective and competitive. • Utilize paid advertising platforms, such as Google AdWords and social media ads, to drive targeted traffic and achieve campaign objectives. • Assist in managing the company's online reputation and actively engage with customers on various digital platforms. • Collaborate with external agencies and vendors as necessary for specific marketing initiatives. Requirements: • Proven 2-3 years of experience in digital marketing, preferably in a similar role. • Solid understanding of digital marketing channels, including social media, SEO, content marketing, and paid advertising. • Proficient in using digital marketing tools and analytics platforms, such as Google Analytics, SEO tools, and social media management tools. • Strong analytical skills to track and measure campaign performance and make data-driven decisions. • Excellent written and verbal communication skills. • Creative thinking and problem-solving abilities. • Ability to work independently and as part of a team, managing multiple projects simultaneously. • Up-to-date knowledge of industry trends and best practices. We offer competitive compensation and benefits package, a collaborative work environment, and opportunities for professional growth and development. If you find you are the right one, email your resume to akhila@marcomians.com