Digital Marketing Executive

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Digital Marketing Executive
K
KGN Recruiter
New Delhi, Delhi
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10 hours ago
Full–time
We are looking for an experienced DigitalMarketing Executive in Subhash Nagar,New Delhi to assist in the planning, execution andoptimization of our online marketing efforts. The promotion ofproducts and services through digital channels is a complexprocedure with great potential which becomes increasingly usefulfor companies such as ours.The idealcandidate will have a passion for all things marketing andtechnology. You will be well-versed in the concepts surroundingdigital marketing and how the Internet can become a strong asset tosecuring growing revenue. You will be tech-savvy and intuitive withgreat ideas to reinforce our marketingcampaign.Responsibilities
• Assistin the formulation of strategies to build a lasting digitalconnection with consumers
• Plan and monitor theongoing company presence on social media (Twitter, Facebooketc.)
• Launch optimized online adverts throughGoogle Adwords, Facebook etc. to increase company and brandawareness
• Be actively involved in SEO efforts(keyword, image optimization etc.)
• Prepareonline newsletters and promotional emails and organize theirdistribution through various channels
• Providecreative ideas for content marketing and updatewebsite
• Collaborate with designers to improveuser experience
• Measure performance of digitalmarketing efforts using a variety of Web analytics tools (GoogleAnalytics, WebTrends etc.)
• Acquire insight inonline marketing trends and keep strategiesup-to-date
• Maintain partnerships with mediaagencies and vendors
Requirementsand skills
• Proven experience asDigital Marketing Executive or similarrole
• Excellent understanding of digitalmarketing concepts and bestpractices
• Experience with B2C social media,Google Adwords and email campaigns andSEO/SEM
• Working knowledge of ad serving tools(e.g., DART, Atlas)
• Perfect knowledge of webanalytics tools (e.g. Google Analytics, NetInsight, WebTrendsetc.)
• Skills and experience in creative contentwriting
• Analytical mindset and criticalthinking
• Excellent communication andinterpersonal skills
• BSc/BA in marketing orrelevant field

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