Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Job Responsibilities:
• Formulate and implement digital marketing initiatives to enhance business visibility.
• Harness diverse digital platforms like social media, email campaigns, and online ads to engage the target demographic.
• Devise strategies for lead generation and conversion optimization.
• Monitor and evaluate key performance indicators of digital marketing endeavors to refine strategies and boost return on investment.
• Stay abreast of emerging digital marketing trends and technologies, suggesting innovative approaches to meet marketing objectives.
• Craft compelling content across digital channels including websites, social media platforms, and emails, aiming to captivate and inform the audience.
• Collaborate closely with graphic designers and content creators to develop top-tier marketing materials.
• Conduct market research to uncover growth opportunities and competitive advantages.
• Aid in crafting sales collateral and presentations for meetings and pitches.
• Provide routine updates and reports to management regarding digital marketing activities and outcomes.

Qualifications and Competencies:
• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated proficiency in digital marketing, emphasizing sales-oriented campaigns.
• Deep understanding of digital marketing channels and tools, encompassing social media, email marketing, SEO, and PPC.
• Exceptional communication and interpersonal abilities.
• Capacity for creative and strategic thinking.
• Analytical acumen for interpreting data and steering decisions based on insights.
• Proficiency in Microsoft Office suite and hands-on experience with digital marketing platforms like Google Analytics, AdWords, and social media management tools.
• Prior experience in sales or customer-facing roles is advantageous.