Digital Marketing Executive

16 hours ago
Full–time
No Degree Mentioned
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Job description
The company's name is PAR Solution. We're currently a family of 100+employees. The company is located at APMC market, Krushi Bazaar, Ring Road, Surat. We're an IT company of 100+ employees and are still growing. Our work palette includes software development, app development, web development, cloud services, digital marketing and graphic designing work for international clients. Job Responsibility: Develop, execute, and manage Google Ads and Facebook Ads campaigns to achieve marketing objectives. Monitor and analyze campaign performance, making data-driven decisions to optimize ROI. Collaborate with the marketing team to develop comprehensive digital marketing strategies. Identify target audiences and create tailored campaigns to reach and engage them effectively. Work with the content team to produce high-quality ad copy, images, and videos that resonate with our audience. Ensure all content aligns with brand guidelines and campaign goals. Utilize analytics tools to. track and report on campaign performance metrics. Provide regular updates to stakeholders on campaign progress and insights. Allocate and manage advertising budgets efficiently to maximize campaign effectiveness. Conduct A/B testing to determine the best use of budget resources. Keep up-to-date with the latest trends, technologies, and best practices in digital marketing. Implement new strategies and tools to stay ahead of the competition. Qualifications: Proven experience as a Digital Marketing Executive or similar role. Expert knowledge of Google Ads and Facebook Ads platforms. Strong analytical skills and experience with data analysis tools (e.g., Google Analytics). Excellent communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment,