Digital Marketing Executive

17 hours ago
₹16K–₹20K a month
Full–time
• Design, develop & manage the go-to-market plan for the business using a mix of marketing strategies and programs – thematic campaigns, content marketing, and other digital marketing strategies.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalizing, optimizing, and overseeing the structure and content of our websites.
• Complete website management and SEO (on-page and Off-page) for all group brands.
• Drive an effective lead pipeline and manage the customer lifecycle for the businesses
• Search Engine Marketing / Social Media Marketing – creating effective campaigns on Google, Facebook (carousel ads, lead generation campaigns), and Instagram.
• Oversee the production and maintenance of all sales materials, blogs, website, and social media posts
• Social Media / SMS Marketing / WhatsApp Marketing calendar and send messages with strict adherence to the calendar.
• Maintain strategic market & competitive intelligence - continuously gain insights into customer behavior, untapped opportunities
• Maintain strong relationships with the stakeholders to understand their priorities and expectations and keep them abreast with the latest developments pertaining to market, competition, and media.
• Manage databases and maintain timely MIS, reviews, and dashboards

Skills required
• Experience of 4+ years of relevant experience in Digital Marketing or a similar role.
• Background in website creation/management, SEO, lead generation campaigns, and digital/new age marketing
• Must possess exemplary interpersonal, verbal, and written communication and presentation skills as well as relationship building and networking skills
• Be highly motivated, able to act independently, and possess process management skills
• Should possess an analytical mind and strong quantitative skills

Job Types: Full-time, Permanent

Pay: ₹16,000.00 - ₹20,000.00 per month

Schedule:
• Day shift
• Weekend availability

Experience:
• Digital marketing: 2 years (Required)

Work Location: In person