Digital Marketing Executive

JOB DESCRIPTION

Job Role- Digital Marketing Executive

We are seeking a highly motivated and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive traffic, engagement, and conversions across various digital channels. This role requires a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

RESPONSIBILITIES:
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Knowledge in WhatsApp Api BSP’s, Zappier, Pabbly Connect etc.. would be an added advantage.
• Create engaging and relevant content for our website, blogs, social media, and WhatsApp campaigns.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Manage and oversee social media platforms including Facebook, Twitter, LinkedIn, Instagram, and other relevant channels.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement SEO recommendations for website architecture, content, and linking.
• Manage PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Use data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Provide regular reports on campaign performance, insights, and optimization strategies.
• Work closely with the marketing team to ensure brand consistency.
• Coordinate with external agencies and partners when necessary.
• Stay up to date with the latest trends and best practices in online marketing and measurement.