Digital Marketing Executive

Job Description -

1. Develop and execute digital marketing campaigns across various social channels, including social media, search engines, and display advertising. Monitor and analyze campaign performance, making data-driven decisions to optimize results.

2. Create engaging and relevant content for digital platforms, including website copy, blog posts, as well as products, Collaborate with designers to produce visually appealing content.

3. Develop and implement strategies specifically aimed at increasing the number of installs for our applications. Utilize app store optimization (ASO) techniques, in-app advertising, and other relevant methods to drive app installs.

4. Implement and manage SEO strategies to improve organic search rankings and drive website traffic. Plan and execute SEM campaigns, including PPC advertising on platforms like Google Ads

5. Develop and maintain a strong social media presence and application management across platforms such as Facebook, Twitter LinkedIn, playstore and others. Engage with followers, respond to inquiries, and manage online communities/reputation.

6. Use tools like Google Analytics, social media insights, and other analytics platforms to track and report on campaign performance. Provide actionable insights and recommendations based on data analysis.

7. Stay updated with industry trends, competitor activities, and emerging digital marketing technologies.

Required Skills -

1. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite). Solid understanding of SEO and SEM best practices.

2. Strong writing and editing skills, with the ability to create compelling presentations and content for various digital channels along with verbal and written communication skills.

3. Creative thinker with the ability to develop innovative marketing ideas.

4. Strong organizational skills with the ability to manage multiple projects simultaneously. Ability to meet deadlines and work in a fast-paced environment.

Experience - 4+ Years

Industry - IT