Digital Marketing Executive

Company overview:

Good Choice Foods is a new manufacturing company involved in manufacturing healthy and innovative ready to eat snacks marketed under brand name “Krunchillo”. We have launched fruit and vegetable chips made using unique technology that provide consumers an healthy and tasty alternative to traditional snacking.

As a Digital Marketing Executive at Good Choice Foods, you will be an integral part of our marketing team, responsible for developing and executing digital marketing strategies to enhance our brand presence and drive sales. Your key responsibilities will include:

Roles & Responsibilities:

1. Strategy Development:

Develop and implement comprehensive digital marketing strategies aligned with the company's goals and objectives.

Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.

2. Content Creation & Management:

Create, curate, and manage engaging content across all digital platforms including social media, email marketing, and the company website.

Collaborate with the design team to produce high-quality graphics, videos, and other multimedia content.

3. Social Media Management:

Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Plan and execute social media campaigns to increase brand awareness and engagement.

4. SEO & SEM:

Implement and manage SEO strategies to improve the company’s website ranking on search engines.

Develop and oversee pay-per-click (PPC) campaigns and other online advertising efforts.

5. Email Marketing:

Design and implement email marketing campaigns to nurture leads and drive customer retention.

Analyze campaign performance and make data-driven decisions to optimize results.

6. Analytics & Reporting:

Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and other analytics platforms.

Prepare regular reports on campaign performance, website traffic, and other key metrics.

7. Collaboration:

Work closely with the sales team to align marketing efforts with sales goals.

Coordinate with external agencies and vendors as needed.

8. Budget Management:

Manage and optimize the digital marketing budget to maximize ROI.

Track expenses and report on the effectiveness of marketing spend.

+. Innovation & Trends:

Stay up-to-date with the latest trends and best practices in digital marketing and incorporate them into the company's marketing strategy.

Experiment with new digital marketing channels and techniques to drive innovation.

Qualifications:

· Bachelor’s degree in Marketing, Business, or a related field.

· Proven experience in digital marketing, with a strong portfolio of successful campaigns.

· Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

· Excellent communication and writing skills.

· Strong analytical skills and attention to detail.

· Creative thinking and problem-solving abilities.

· Ability to work independently and as part of a team.

· Familiarity with the food and beverage industry is a plus.
• Submit your resume at info@krunchillo.com or Whatsapp at 7387771285 to be considered for this exciting opportunity