Digital Marketing Executive

Overview: We are looking for a skilled Digital Marketing Executive to manage and execute our paid marketing efforts from start to finish. The ideal candidate will be tech-savvy, with hands-on experience in creating, managing, and optimizing paid campaigns, particularly on Meta platforms. This role also requires proficiency in WordPress for creating and maintaining landing pages, as well as experience with various marketing automation tools.

Key Responsibilities:

1. Paid Advertising: Manage and optimize paid marketing campaigns, particularly on Meta platforms (Facebook, Instagram), ensuring maximum ROI.

2. Landing Page Development: Use WordPress to design, develop, and maintain landing pages that align with campaign goals, focusing on conversion optimization.

3. Copywriting: Write compelling ad copy, headlines, and content for landing pages that drive engagement and conversions.

4. Website Management: Handle our WordPress Website.

5. Marketing Automation: Execute and manage multiple marketing campaigns using various marketing automation tools, ensuring seamless integration and operation.

6. Webinars (Additional): Assist in the planning, promotion, and execution of webinars as part of the overall marketing strategy.

Qualifications:

1. Proven experience in managing paid marketing campaigns, particularly on Meta platforms.

2. Proficiency in WordPress, including experience with landing page creation and basic technical maintenance.

3. Strong copywriting skills, with a focus on crafting high-converting ad creatives and landing page content.

4. Hands-on experience with marketing automation tools and CRM platforms.

5. Experience with webinar planning and execution (preferred).

6. Strong analytical skills, with the ability to analyze campaign performance data and make informed decisions.

7. Ability to manage multiple projects simultaneously, with a focus on deadlines and results.
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