Digital Marketing Executive

Job description
Digital Marketing Executive

Pendragon PLC Head Office (Hybrid)

Salary up to £25,440 with pension, critical illness pay, life assurance, 23 days holiday plus bank holidays, exclusive company discounts on used car purchases, leasing deals and aftersales services

Due to the continued growth within our business, we are looking for a Digital Marketing Executive to join our Digital Marketing Team team.

You will be a key member of the marketing department, and will be required to plan and execute paid search, display, video and social media campaigns aligned with best practice guidelines. Reporting to the Head of Digital Campaigns & Partnerships, you’ll also work closely with the Social Media Leader providing support across both channels. You’ll be continuously looking for fresh and exciting ways to achieve set key performance indicators across organic social media channels.

What does the role of Digital Marketing Executive involve?
• Campaign planning/scoping and management (Google, Bing, Social Media platforms)
• Run regular campaign testing to learn and improve performance and provide insights to wider team
• Writing engaging ad copy aligned with objectives
• Analyse and interpret performance data to review against targets
• Communication of campaign performance reports & recommendations to various stakeholders
• Building relationships with campaign stakeholders and partners
• Ongoing campaign optimisation against best practice guidelines
• Competitor analysis
• Roadmap all testing and experiments for your franchises/departments
• Ensure budgets are managed against plan

What do I need to succeed in the role of Digital Marketing Executive?
• Minimum 1 years experience with paid media campaign management on Google & Facebook
• Experience running paid media campaigns on Bing & Linked-in
• Proficient in using full Microsoft Office Suite
• Experience using Google Analytics (GAIQ certification)
• Google Ads qualifications (fundamentals, search, display, video)
• Strong mathematical skills
• Effective communication (written and verbal)
• A strong team player with the ability to work collaboratively within other areas of the business
• The ability to manage your time and workload effectively
• Understanding of digital marketing channels (SEO, Social Media, Email etc)

At Pendragon, Together, We’re Unstoppable:

Here at Pendragon, together, we’re unstoppable. Collaboration is at the heart of our culture, and it’s the power of our group coming together that unlocks our potential to transform automotive retail. We thrive in a fast-paced environment where the doors are open, if you have the attitude and drive to walk through them. We’ll empower you with the opportunities to bring out the best in yourself, and in return you’ll support and bring out the best in others.

Embrace the Gift of Movement:

We are dedicated to igniting the spark of movement and exploration. Our teams empower millions to experience the thrill of discovering new horizons, connecting with others, and embracing life’s fullest potential. Join us and seize the chance to make a real impact whilst embracing change and adapting to a world of endless possibilities.

Diversity is Our Strength:

Pendragon recognises the value that diversity brings to the workforce. This is why we positively welcome applications from all walks of life, backgrounds, and communities. If you have the motivation, skills and talent potential that we are looking for then get in touch. We are an equal opportunities employer.