Digital Marketing Executive

Job description
Linn Products is a global Scottish luxury brand. From legendary turntables to industry-leading network music players, everything’s designed, made and signed with pride in Linn’s custom-built facility just outside Glasgow.

A new opportunity has arisen for a Digital Marketing Executive to join the team. This is a 12-month contract and will ideally suit someone who has a passion for all things digital and an analytical mindset. As Digital Marketing Executive, you’ll be responsible for building, developing, executing and monitoring Linn’s digital strategy, managing digital ads and email comms in collaboration with Marketing Manager and external agency.

You will be a part of the marketing team, which includes a Brand Manager, Creative Lead and a Social Media Content Creator.

Responsibilities
• Build, develop and execute digital marketing strategy across digital ads, social media and email comms, in collaboration with Marketing Team Leader and external agency.
• Manage paid search, paid social, and media partnerships via external agency.
• Data analysis: utilise data from a variety of platforms (including but not limited to Google Analytics, Universal Analytics, Google Ads, Meta Ad Manager) to test campaign/website performance, analyse key metrics, and identify opportunities for improvement.
• Monitor the performance of ongoing marketing campaigns, and putting together reports for the wider marketing team. Present learnings from your analyses, including actionable insights and recommendations.
• Update databases, spreadsheets, mailing lists, etc.
• Distribute newsletters to trade partners and end users. Manage email-based customer journey flow and consumer comms using Mailchimp.
• Conduct market research and analyse marketing surveys to help inform and improve the business’s marketing strategy.
• Work closely with Designer/Videographer to ensure alignment with the business’s organic social media content strategy.
• Keep up-to-date with emerging digital tools and trends.

Essential skills and experience
• Previous experience in a digital marketing role with experience developing digital strategies.
• A passion for music & technology.
• Experience in creating & running paid social campaigns through Meta Business Suite and Google Analytics.
• Knowledge of email marketing/Mailchimp.
• Skills in analysis, analytics and interpretation, and reporting findings.
• A logical, problem-solving approach.
• Proactive and with superb attention to detail.
• The ability to be adaptive and versatile in a constantly evolving environment.
• IT proficiency in relevant software (especially Microsoft Excel)
• Experience in working with external specialist marketing agencies.

Linn Products offer a hybrid working model and the successful candidate can expect to be on site 3 days a week.

Your application will be submitted to Denholm Associates for review. If you’d like to be part of this innovative team, please get in touch with Denholm Associates today on 03303 35+ 818.