Digital Marketing Executive - Manesar(Females Prefered)

Location
Manesar, Gurugram, Haryana
 
Benefits
Pulled from the full job description
Health insurance
Provident Fund
 
Full job description
Roles and Responsibilities – Digital Marketing Executive.

1. Digital Marketing Strategy & Campaigns

Develop and implement digital marketing campaigns (SEO, SEM, email marketing, social media, etc.) tailored for B2B industrial audiences.
Create marketing funnels focused on lead generation, distributor engagement, and product awareness.
2. Website Management

Manage, update, and optimize the company website with new product launches, certifications, and news.
Coordinate with the web development agency for SEO, UI/UX improvements, and speed optimization.
3. Search Engine Optimization (SEO)

Perform keyword research focused on electrical industry terms and rank improvement.
Optimize web pages, blogs, and product pages for search engines.
Use tools like Google Search Console and SEMrush to monitor rankings and traffic.
4. Social Media Marketing

Create and schedule posts on platforms like LinkedIn, Facebook, and Instagram related to products, certifications, project updates, and employee highlights.
Run targeted B2B campaigns for distributors and electrical consultants.
5. Content Creation

Draft technical blogs, articles, and product write-ups in coordination with product and engineering teams.
Create emailers, brochures, datasheets, and product videos in collaboration with the design team.
6. Analytics and Reporting

Analyze campaign performance using Google Analytics, CRM dashboards, and social media insights.
Share monthly reports with insights, ROI, and improvement areas.
7. Email Marketing & Automation

Run bulk email campaigns for product updates, trade show invites, and newsletters.
Maintain email database of vendors, clients, consultants, & electrical contractors.
8. Coordination

Work closely with the sales team for lead feedback and campaign targeting.
Coordinate with external agencies/vendors for creatives, paid ads, and printing.
+. Trade Shows & Promotions

Support digital promotion for trade exhibitions, webinars, or product launches.
Manage registration pages, landing pages, and follow-up automation for attendees.
10. PR – Public Relations

Develop and maintain relationships with journalists, media houses, influencers, and other PR contacts.
Draft press releases, media kits, and news articles.
Create and implement effective PR campaigns aligned with business and marketing objectives.
Write speeches, articles, blog posts, and internal newsletters.
Collaborate with design and digital teams to develop promotional and communication materials.
Organize company events, press meets, and exhibitions.
Assist in managing internal or external communication during crises to protect the company’s reputation.
Work with the digital marketing team to monitor brand presence on social media.
Provide regular reports and recommendations to management.
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits:

Health insurance
Provident Fund
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person