Digital Marketing Expert

Company DescriptionAutus Digital Agency is a multinational organization founded in 2010 with a focus on bringing value to people's lives. With a footprint in different countries including Canada, the United States, and India, Autus offers a wide range of services including creative, ERP, web development, strategic advisory, lead generation, and digital marketing. Our team consists of 40 talented individuals who believe in simplicity, creativity, and making things happen. We have a proven track record of supporting the development of over 1000+ customer brands and helping them achieve 5x growth digitally.Visit our website to learn more about our company and services.job descriptionYou are expected to understand content marketing strategies, branding, blogs, review websites, influencers and identify channels to promote the Client website/App. Work alongside designers/writers to create the right content and set it up to automatically push on various channels.You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.Other ResponsibilitiesPlan and execute all digital marketing activities, marketing database, email marketing tools, social media, and Google advertising campaignsDesign, build and maintain our social media presenceWebsite Traffic:Responsible for the execution of organic and paid traffic strategy and campaigns.Analytics:Responsible for tracking key marketing analytics and key metricsSEO:Understand the nuances of SEO and work alongside the SEO teamPaid Ads:Responsible for coming up and handling all our paid campaigns such as Google AdWords, LinkedIn, Meta ads campaigns etc. Measure, report and optimize performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Reputation Management:Adept at Reputation Management: removing negative online articles about client brand, responding to online customer reviews, or using influencer marketing to build positive brand buzz.Email Marketing:Responsible for executing email marketing strategy and campaigns such a monthly newsletter, the prospect and lead email drip sequence, the monthly email calendar, and new blog testimonials announcements.Optimization:Responsible for proactive and reactionary strategic testing to increase conversion rates. Not only would this include tweaking elements on the website to better convert visitors to leads but this would also include various funnels such as monetization funnel, activation funnel, and acquisition funnel.Campaign Management:Responsible for executing all online and offline campaigns such as webinars, product tours, workshops, and product launch campaigns.The Successful Applicant3-5 years of relevant work experience in a Digital Agency.Proven track record in identifying the right target audience and drive them to the website using multiple marketing strategies and convert them as paid customersUnderstand the nuances of website conversion and conversion metricsHands-on experience in planning and implementing a successful digital marketing strategyPrior experience in building scalable content engagement through content strategy and social media campaignsDeep knowledge of relevant marketing tools with good understanding of SaaS productComfortable working with business leaders in forecasting, competitive analysis, and business modelling