Digital Marketing Lead

We are seeking a skilled and experienced Digital Marketing Lead to join our team. As the Digital Marketing Lead, you will be responsible for overseeing and executing our digital marketing efforts. You will collaborate with cross-functional teams to develop and implement effective digital marketing strategies.Responsibilities:· Strategy Development: Collaborate with the marketing team to develop and execute digital marketing strategies aligned with our overall marketing goals and target audience.· Campaign Execution: Plan, implement, and manage digital marketing campaigns across various channels, including social media, email marketing, content marketing, and paid advertising.· Content Creation: Work with the content team to create engaging and relevant digital content, such as blog posts, social media updates, and email newsletters.· Social Media Management: Manage our social media accounts, including content creation, community engagement, and performance tracking.· Email Marketing: Develop and execute email marketing campaigns, including creating email templates, segmenting audiences, and analyzing campaign results.· Performance Tracking: Monitor key performance indicators (KPIs) for digital marketing campaigns and provide regular reports on campaign performance to management.· Budget Management: Assist in managing the digital marketing budget, ensuring optimal allocation of resources to maximize return on investment (ROI).· Collaboration: Work ly with other team members, such as designers and copywriters, to ensure cohesive and effective digital marketing campaigns.· Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing strategies to identify new opportunities for our brand.· Team Management: Provide guidance and support to the digital marketing team, including task assignment, performance monitoring, and fostering professional development.Qualifications:· Bachelor degree in marketing, business, or a related field (or equivalent experience).· Proven experience in digital marketing, preferably in a lead or managerial role.· Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, and paid advertising.· Familiarity with marketing tools and platforms, such as social media management tools, email marketing software, and Google Analytics.· Excellent communication and collaboration skills, with the ability to work effectively with cross- functional teams.· Strong analytical skills and the ability to interpret data and derive actionable insights.· Self-motivated and detail-oriented, with the ability to manage multiple projects and meet deadlines.· Knowledge of SEO best practices and experience with SEO tools is a plus.· Experience in B2B or B2C marketing is preferred but not required.Job Type: Full-timeSalary: From ₹400,000.00 per yearSchedule:Day shiftAbility to commute/relocate:Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)Education:Bachelor's (Preferred)Experience:Digital marketing: 3 years (Preferred)total work: 3 years (Preferred)Work Location: In person*Speak with the employer* ++1 +1547304+4