Digital Marketing Manager

Description
About us:

Amplifon is the global leader in the hearing care retail industry. Since 1+50 we’ve been changing the lives of millions of customers all around the world. And though we are a global company that’s constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.
We are a global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With more than 20,300 people worldwide, we operate through a network of over +,000 points of sale in 26 countries and 5 continents. We attract, develop, and empower the most talented people to make more possible and demonstrate our values every day.

Life at Amplifon:

Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career. Here you’ll find all the support, tools, and opportunities you need to grow, whether it’s through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way.

Amplifon Australia is looking for a Digital Marketing Manager; the purpose of this role is to lead the delivery of digital marketing strategies across Amplifon, Bay and Attune business units, in order to grow lead-generation, brand awareness and deliver best-in-class customer experiences. Work closely with IT and Call Centre teams to deliver a seamless and optimal lead conversion journey.

Reporting to Head of Brand, Media and Digital, the right candidate will work on 7 main areas:

Development and delivery of digital marketing strategies

Take a customer centric, data driven approach and leverage technology to develop and deliver strategies that drive competitive advantages.
Grow lead generation strategies by optimising high performing campaigns through frequent creative refreshes and testing of new campaigns to further grow pipeline of leads.
Develop personalised new digital customer journeys for improved conversion.
Enhancement of the existing customer journey to deliver a superior experience.
Partner with corporate and local teams, media, creative, and SEO agencies and to optimise media. efficiencies, develop content and enhance performance across digital channels.
Build relationships with Amplifon corporate & global digital marketing community and leverage best practise.
Digital Owned Media: Deliver Digital Lead growth and Brand Awareness

Forecast investment and KPI delivery to meet business requirement for leads resulting in booked appointments.
Deliver growth in digital lead generation and deliver to KPI’s across all digital owned channels.
Measure and report on digital KPI’s (through the entire sales journey).
Continually optimise digital lead generation and ROI.
Identify and develop new digital channels to test for lead generation.
Support brand objectives and integrate content for consistent messaging in market.
Digital Paid Leads

Forecast investment and KPI delivery to meet business requirement for leads.
Supplier management and lead data management
Work closely with Call Center Managers and Outsourcer to ensure leads conversion journey is continuously optimised for optimal booking rates
Measure and report on KPI’s (through the entire sales journey).
Work with suppliers to continually optimize leads and ROI.
Website Management

Ensure all content is relevant, on brand, compliant and up to date.
Website optimisation.
Targeting, testing and development personalised UX to increase conversion rates.
Grow SEO traffic and conversions.
Ensure websites are secure and functioning correctly.
Develop Attune on-line Medical presence to further engage with medical community.
Budget Management

Budget allocated for optimal returns and is continually reviewed for improved ROI
Budget is managed effectivity to forecast.
Reporting and Analytics

Deliver reporting on digital performance and continuously measure performance and identify opportunities for optimisation.
Measure and analyse lead performance.
throughout the funnel to understand ROI’s and develop strategies to improve efficiency and performance.
Support development of reporting digital reporting throughout the sales process.
Deliver Key Projects

Projects can include new channel testing, content creation, customer journey development, systems, platform and technology developments.
Education and experience

7+ years’ experience with majority of your experience in digital marketing
Degree Qualification Ability work with confidential matters, and plan and manage complex administrative systems and practices
Excellent knowledge of owned and paid digital marketing channels e.g.; Digital Paid Leads, SEO, SEM, Social, Website, chat, App, Display and programmatic
Experience with digital segmentation, targeting, testing and optimisation tools
Familiar with analytics, brand-safety tools, tracking and attribution, reporting tools
Strong experience in digital media, creative and SEO agency management
Strong experience in Paid Leads supplier management
General knowledge of digital media landscape, technologies, and trends
Strong Excel and PowerPoint skills
Knowledge of Adobe Analytics, Target, Audience and Campaign an advantage
High sense of initiative and personal accountability
Able to move easily between thinking strategically and driving implementation
Detail oriented, Data driven decision maker
Organised, able to work under pressure and meet deadlines
Strong communication skills
Builds strong relationships and experienced in stakeholder management
Flexible and resilient
Able to regularly work outside standard business hours with colleagues in different time zones
What we offer in return