Digital Marketing Manager

JOB RESPONSIBILITY

Expert knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics.
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Brainstorm creative content and campaign ideas to market our services.
Implement and analysis of ongoing social metrics as well as campaigns activations across all channel E.g. LinkedIn, Facebook, SEO and events.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
JOB REQUIREMENTS

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Job Type: Full-time

Salary: ₹20,000.00 - ₹40,000.00 per month

Schedule:

Day shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Trivandrum, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 3 years (Required)