Digital Marketing Manager

We are looking for an extremely motivated, energetic and passionate Digital Marketing Manager to join our team in India to support during "Canadian shifts". We plan to outsource all of our Marketing work to India for a group of companies. You will be closely working with the Sales Manager & Operations Manager who are in Canada to build and promote the brand "GLEN". You will be responsible to hire a team of managers under you to help achieve the marketing goal.

Your day to day will be:

Managing and Supporting all Digital and Direct Marketing content and platforms for Glen group.

Consistently and positively contributing in a high-paced, changing work environment, and working as part of the Sales and Operations team to provide marketing solutions.

Responsibilities

• Digital Marketing experience: CRM, Ecommerce, SEO, SEM, Email, Google Analytics, website building & Management, social media engagement

• Monitors relevant data (Google Analytics, Facebook Insights, LinkedIn, etc.) to provide feedback & suggesting areas and strategies for improvement

• Proven ability to influence the customer and achieve results through organized business planning and stakeholder / team collaboration.

• Understand and influence content development and customer messaging in support of brand building, marketing and traffic driving purposes

• Plan, brief and lead execution of campaigns, promotions and partnerships.

• Measure campaign results and identify insights to drive strategies and plans to continually grow engagement.

• Execute other projects as requested by the Management & Communications

Qualifications

• * A business strategist: Innovative strategist with strong business acumen who can determine quantitative and qualitative brand objectives for all channels

• A content marketer: Consistently re-evaluates and develops strategic communication to stores / customers

• A partner and collaborator: Develops internal & external partnerships that extend and build the brand through the management of these partnerships, focuses on increasing traffic and revenue gains with the ecommerce business

Successful Candidate(s)/ Experience:

• Education: Degree in Business, with an emphasis in marketing / ecommerce

• 4 years of business experience focused on digital/ data driven marketing.

• Ability to influence across functional areas that do not directly report to him/her

• Proven ability to influence strategy, drive tactical shifts resulting in customer response through data analysis and insights

• Strong interpersonal skills

Job type: Full time, Permanent

Salary: Remuneration based on work experience as per industry standards