Digital Marketing Manager

Marketing & Branding Manager

Noida , sec 62

Founded on the grounds of innovation – iXceed Solutions , is a well-established end–to–end Talent, Enterprise Services and Digital solutions provider to fortune 500 companies globally .

We have won numerous awards for our services, from being recognized as – The ExtraordinaryGame Changers by Nexbrands, Leading name in HR realm for innovation by Innovative zone to the top leading 5 HR Tech organisations that can help in providing top-quality candidates with just one click by Inventiva. Hottest HR Tech Startup by Business World, H2S, CXO Outlook, India today, The Greatest Brands & Leaders Asia & GCC -2020 -2021 by AsiaOne to the Most Disruptive Companies at the Forefront of Innovation 2020 by Business Sight. Also winning the Top 10 Most Trusted HR Solution Provider 2020 by Business Connect, Top 20 Most Promising Recruitment Consultant Award 2018 by Silicon India, Star Partner HCL Technologies Award in 2014 & many more.

Website : www.ixceed-solutions.co.uk

About the role:

● Title: Marketing & Branding Manager / Sr Manager

● Shift timings: 12: 30 PM – 0+: 30 PM or 01:30 PM to 10:30 PM IST

● Years of experience required – 6+ years Responsibilities:

Brand Building

● Building key messaging campaigns

● Monitoring the competition and making suggestions for improvement

● Blog/Article writing experience, website front-end, building, video editing hands-on.

Lead Generation

● Running campaigns to generate sales accepted leads.

● Plans, executes, and measures experiments and conversion tests.

● Using persuasive email marketing strategies to create newsletters and marketing strategies.

● Utilizes strong analytical ability to evaluate end-to-end internal & external experience across multiple channels and target audience touch points.

● Identifies critical conversion points and drop off points and optimizes user funnels.

● Collaborates with agencies and other vendor partners.

● Evaluates emerging technologies.

● Collaborates with internal teams to create landing pages and optimize user experience on digital platform

● Will be working closely with the Marketing & Business Development team to bring more leads & business.

Social Media management

● Designs, builds, and maintains our social media presence.

● Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). EXCEEDING EXPECTATIONS

● Identifies trends and insights and optimizes spend and performance based on the insights.

● Brainstorms new and creative growth strategies through digital marketing.

● Creating strategy to get more tractions on Social media posts.

● Knows how to create Social Media creatives, carousels using digital professional trending software.

● Inbound Marketing, PPC, off-page, on-page SEO

Collateral Building

● Working on creating case studies along with delivery and sales teams

● Brochure and sales pitches creation and updating

● Proposal writing during sales process

Website management and Analytics

● Plans and executes all web, SEO/SEM, Google analytics, database marketing, email, social media, and display advertising campaigns.

Educational Qualifications required:

● Bachelor’s /master’s or relevant degree in marketing or a related field.

● Proven working experience in digital marketing, particularly within the industry.

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

● Experience in optimizing landing pages and user funnels

● Experience with A/B testing and multivariate experiments

● Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

● Working knowledge of ad serving tools.

● Experience in setting up and optimizing PPC campaigns on all major search engines.

● Self-motivated, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

● Excellent communication skills.

Perks:

● Lucrative Incentives

● Career Growth

● On-site work opportunity

● Travel opportunities

● Rewards & Recognition

Employment Type :

Full Time Work Location : Noida, India